Robyn Messerly, chief information technology officer at Nebraska Furniture Mart (NFM), offers an insightful perspective on the impact of technology and culture on the retailer's operations. From using advanced marketing technology to fostering a unique workplace culture, Messerly delves into how NFM stays ahead in the competitive furniture category.

In this video interview, recorded at Total Retail Tech 2025 last month, Messerly commented on the role of artificial intelligence in unifying customer profiles and optimizing the shopping experience, as well as shared her prior experiences at Total Retail Tech and Women in Retail Leadership Circle events.