Kelly Pedersen, a partner in PwC's Global Retail Division, discusses findings from the consulting firm's 2025 Holiday Outlook report. With 80 percent of holiday shopping expected to be completed by Cyber Monday, Pedersen advises retailers to stock early and focus on personalized offers.

In this video interview, recorded at Total Retail Tech last month in Atlanta, Pedersen highlights the growing role of artificial intelligence in consumer behavior, noting its rapid adoption and the potential for significant return on investment in both internal efficiencies and consumer interactions.