Jeff Haddox is chief technology officer at Omni Retail Enterprises, parent organization of brands such as Pier 1, Dressbarn, Stein Mart, among others, where he's leveraging artificial intelligence tools to drive personalization and real-time customer engagement. "What are the things we're doing day in and day out that take time, that we can leverage AI to help us with?" asks Haddox.

In this video interview, recorded at Total Retail Tech earlier last month, Haddox emphasizes the importance of evaluating current technology, optimizing resources, and building strong cross-departmental relationships within the business. He also shares his preference for smaller, intimate conferences like Total Retail Tech for networking with peers.