In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the newly released 2021 Top 100 Omnichannel Retailers report. This fifth annual report from Total Retail ranks 100 leading retailers and brands based on their omnichannel programs and the execution of those programs. The report was produced in conjunction with Orckestra, an omnichannel commerce platform provider that unifies retailers’ e-commerce software, mobile commerce, and retail stores.
The Total Retail editorial staff visited each retailer’s website as well as one of its brick-and-mortar store locations, judging the companies on eight omnichannel criteria. The scoring data revealed this year's top performers, as well as areas of improvement and key industry themes in omnichannel retailing. For more information and insights, including the full ranking of the top 100 omnichannel retailers as well as profiles of the top performers, download the 2021 Top 100 Omnichannel Retailers report here.