This video was originally published on Total Retail's sister site, Women in Retail Leadership Circle.

During the most recent Women in Retail and Total Retail Virtual ExchangeAliza Licht, founder and president, LEAVE YOUR MARK LLC and best-selling author and host of the LEAVE YOUR MARK podcast, interviewed Kara Goldin, founder and CEO of Hint. The pair discussed everything from Goldin’s new book, “Undaunted: Overcoming Doubts and Doubters” (scheduled to be published in October), to how Hint’s marketing has changed in reaction to the COVID-19 pandemic and protests against racism, to everything in between. In this video clip from the session, Goldin discusses how Hint’s distribution strategy shifted during COVID-19, when Goldin started to learn of Hint water “out of stocks” at some of its retail partners.

To watch the full interview from the June installment of the Women in Retail and Total Retail Virtual Exchange, as well as interviews with Leslie Blodgett, former CEO and creator, bareMinerals; Bahja Johnson, director, Banana Republic global merchandising, Gap Inc.; Roz Johnson, senior managing director, operations, Build-A-Bear Workshop; and Chuck Surack, founder and CEO, Sweetwater, click here.

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