David's Bridal is on a mission to make wedding planning easier for brides. Expanding beyond its traditional retail roots into a tech-focused platform, the dress maker has introduced innovative tools to alleviate wedding planning stress. At the heart of this transformation is its Pearl Planner, an AI-driven platform that simplifies wedding preparations.

"Everything for us starts and ends with the customer," explains Elina Vilk, president and chief business officer at David's Bridal. Pearl Planner offers features like smart budgeting and real-time financial tools, adapting to hyperlocal pricing to help couples manage wedding expenses efficiently.

Pearl Planner offers over 300 tasks automated by AI, including building personalized vision boards and AI-generated websites, all crafted to ease wedding planning stresses.

"Our job is to solve a customer's problem, and that's stress," says Vilk. By offering seamless vendor matching and customized planning solutions, David's Bridal has positioned itself as a comprehensive partner in the wedding journey, not just a dress seller.