In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Instagram's announcement that it will now offer in-app checkout for retailers’ and brands’ products. The feature is currently in beta, with just 20 retailers and brands testing the checkout process. Instagram checkout removes friction in the purchasing process, reducing the number of clicks needed to complete a purchase by keeping the customer in the app rather than redirecting them to the retailer's website.

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