Global health and wellness company GNC recently launched its free supplemental health care service, GNC Health. In this video interview, Editor-in-Chief Joe Keenan speaks with Allison Bentley, senior director of strategic initiatives at GNC, to learn more about the program. Bentley discusses why the company added GNC Health as a benefit to its GNC PRO Access membership, how the program supplements GNC's product assortment, and how it fits into the company's overall transformation. She shares GNC's focus on PRO Access member acquisition, how member engagement will increase with the GNC Health initiative, and how customer feedback drives new loyalty offerings from the retailer. Lastly, she shares the internal and external collaboration that supported the launch of GNC Health.
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