In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “Brick-and-Mortar Rethink: 5 Areas to Reconsider,” authored by Melissa Gonzalez, founder of The Lionesque Group. Gonzalez writes that retailers will need to consider a few key areas as they re-engage with customers in stores. Two of these essential factors include:
- Flow and signage in retail stores. Stores will need to be laid out and designed to circulate flow in a more fluid way.
- Merchandising strategies. In planning for reduced density within stores, and a continued requirement of six-feet distance between consumers, floor maximation will have a new equation. Sampling and trying on clothing, shoes and accessories will need to be re-evaluated.
Retailers that are thinking through various health measures and advertising such precautions could differentiate their brands in a socially conscious gold-star spotlight. Gonzalez also writes that adaptability will be key to a successful return to brick-and-mortar retail. To read the full article by Melissa Gonzalez, click here.