Creating personalized customer experiences is a challenge for today's retailers and brands, and that's before factoring in data privacy laws such as GDPR and CCPA. During the recent Total Retail Tech event in Philadelphia, three e-commerce and digital marketing leaders detailed how these data privacy laws have impacted their organizations’ CRM efforts, as well as the steps they're taking to address these challenges. The "Balancing Data Privacy With CRM" panel featured Amanda Lopez, vice president of e-commerce and marketing, Halston; Laura Wheeler, customer analytics lead, Gap Inc.; and Sam Norpel, chief digital officer, Juvenescence Life. The session was moderated by Total Retail's Executive Editor Joe Keenan.
In this video clip from the session, Laura Wheeler of Gap Inc. and Sam Norpel of Juvenescence Life discuss where the responsibility of maintaining data privacy compliance falls within their organizations and how brands can stay transparent with consumers about the usage of their data.