Marketing

For years, retail marketers have measured influence in scale: follower counts, impressions, and…

Your best customer has a question at 10 PM on a Saturday. They need to know if that jacket runs…

The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind…

This holiday season, the boldest campaigns won’t come from celebrities or brand spokespeople. They…

The golden quarter is crunch time for consumer-facing marketers. With so much spend and limited…

Even a “normal” holiday shopping season is a hectic time for both retailers and consumers;…

While professional sports teams vie for championships with millions watching, a quietly intense…

The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t…

In the artificial intelligence era, marketers are experiencing a compounding curve of change. New…

The global pandemic at the start of the decade reshaped consumer behavior, driving a surge in…

Year after year, data from retailers shows that their investments in holiday displays and in-store…

Every brand dreads the same call. A product defect appears, and within hours the situation starts to…