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A Recap of the Hot Topics at Shoptalk 2019
March 8, 2019 at 1:14 pm

In this episode of Retail Right Now, Joe Keenan reports live from the Exhibit Hall floor of Shoptalk 2019 in Las Vegas. He discusses the variety of Total Retail's coverage of the event, including a Q&A with Erik Nordstrom, a video interview with Forrester's Brendan Witcher, podcast episodes with retailers Vineyard Vines and GREATS, insights from sessions…

Forrester's Brendan Witcher on Shoptalk, Retail Tech, and an Industry Forecast
March 7, 2019 at 1:18 pm

While at Shoptalk 2019 in Las Vegas this week, Total Retail's Joe Keenan interviewed Brendan Witcher, vice president and principal analyst of digital business strategy at Forrester Research. In the wide-ranging interview, Witcher offered his thoughts on the vibe from attendees at the show, the state of brick-and-mortar retail, the retail technologies he's bullish on for…

4 Key Takeaways From eTail West
March 1, 2019 at 11:14 am

In this episode of Retail Right Now, Joe Keenan reviews four themes that emerged during the recent eTail West conference. Speakers and attendees at the event continually discussed digital transformation and what it means for the future of physical retail, artificial intelligence as a tool to better leverage data, personalization, and subscription commerce. For more…

3 Trends That Will Impact Online Retailers in 2019
January 25, 2019 at 8:59 am

In this episode of Retail Right Now, Joe Keenan shares three of his favorite industry trends that will impact online retailers in 2019. You can find these tips and more in Total Retail's article Forecasting 2019: 10 Trends in Retail and E-Commerce by Alessandro Armillotta, CEO of e-commerce technology startup NeWants.

How Orvis is Using Real-Time Data to Optimize Marketing and Sales
January 17, 2019 at 3:30 pm

In an interview at this week's National Retail Federation Big Show in New York City, Kendall Vinson, senior director of information technology at Orvis, a fly-fishing and outdoor gear and apparel brand, discussed how the company has partnered with cloud computing company NetSuite to help it quickly onboard new business units, house customer and product data, and…

CRM Platform Helping Rituals to Grow its U.S. Business
January 16, 2019 at 2:23 pm

In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…

Holiday Email Marketing Tips for Retailers
October 26, 2018 at 1:53 pm

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss offer email marketing tips retailers can implement for the holiday season, outlined in articles on the topic by Bonnie Malone and Greg Zakowicz.

How Indochino Leverages its Online Presence to Drive In-Store Traffic
October 25, 2018 at 4:59 pm

Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmons’ entire…

Why Neiman Marcus is Investing in AR/VR, Personalization Technology
October 18, 2018 at 1:34 pm

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

5 Quick Steps to Make Your Podcast Advertising a Success
October 10, 2018 at 11:40 am

Podcast advertising is a great way for brands to reach targeted and highly engaged audiences. The digital media landscape continually expands to allow new options for advertisers, and podcast sponsorship may be the next channel your brand should consider. Many brands are beginning to try these audio ads after podcast analytics from early adopters show…

How Content Marketing Supports E-Commerce at Title Nine Sports
October 3, 2018 at 10:34 am

Chrissy Ginieczki, vice president of marketing and e-commerce at Title Nine Sports, spoke to Total Retail at last month's Total Retail Tech summit about the women's athletic wear brand's current content marketing campaign, The B-Word, and how it's using content to connect with customers. In addition, Ginieczki offered her thoughts on which retail technologies she believes will have…

Loyalty Program Revamp Enhances Customer Experience at DSW
September 26, 2018 at 2:55 pm

Julie Roy, vice president of CRM, digital and analytics at DSW, spoke to Total Retail at last week's Total Retail Tech summit about the footwear retailer's enhancements to its customer loyalty program, website and mobile app, as well as which retail technologies she believes will have staying power in the years to come.

LIDS Uses AI in Email Marketing, and Other Cases for AI in Retail
September 14, 2018 at 12:14 pm

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss LIDS’ successful use of artificial intelligence (AI) to curate customized email lists, improving the program's open, clickthrough and conversion rates. Furthermore, an analysis of the wide variety of applications for AI in retail is presented.

Char-Broil Boosts SEO Traffic, and Content Marketing Tips
August 23, 2018 at 5:26 pm

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss how grill brand Char-Broil grew organic search traffic 110 percent in two years through a defined content marketing strategy, as well as of offer content marketing tips to help retailers and brands extend their reaches, increase consumer engagement, and drive…

Tiffany's Rebrand and Tips to Engage Millennials
August 17, 2018 at 10:23 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Tiffany & Co.'s efforts to target millennial and Gen Z consumers, and how other retailers can engage with these sought-after demographics.

NRF Forms a Package Coalition, and Shipping Tips for Retailers
August 10, 2018 at 10:27 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss the National Retail Federation's (NRF) new Package Coalition, a lobbying group in support of the U.S. Postal Service. The coalition is being led by Amazon.com and other retail businesses, including QVC and Columbia Sportswear. In addition to analyzing the merits…

Tips for Retailers in Handling a PR Crisis
July 27, 2018 at 8:07 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan review what steps retailers can take in the midst of a PR crisis, in light of Build-A-Bear Workshop's Pay Your Age promotion blunder.

Prime Day a Winner for Amazon, Other Retailers
July 20, 2018 at 9:50 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap this week's Amazon Prime Day, including site glitches that cost Amazon millions in lost sales, a surge in Prime memberships (Amazon's real goal for this mid-summer shopping event), and how other retailers cashed in on what's quickly becoming the year's second…

L.L.Bean Wants You to Go to Work … Outside
June 28, 2018 at 11:56 am

This video originally appeared on Target Marketing, a sister brand of Total Retail. It's kind of hard to get fresh air and sunlight when you're trapped in a cubicle eight hours a day. In this episode of "What Were They Thinking?," a video series featured on Total Retail's sister brand site, Target Marketing, Managing Editor…

Product Personalization Helping Just Candy Acquire Customers
June 11, 2018 at 2:55 pm

In an interview last week at the Internet Retailer Conference + Exhibition (IRCE) in Chicago, Steve Mandell, founder and CEO, Just Candy, discusses how the online retailer is using product personalization to help differentiate itself in an increasingly competitive space.