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Content Management for the Sake of Customer Experience
February 14, 2019 at 3:34 pm

“Content” is by far one of the most-used buzzwords today. But what does it really mean? From product information to content marketing, there are numerous steps in the content supply chain that can get lost in the shuffle. Most companies, both large and small, know they need a content strategy, though many may be unsure…

Convenience in Retail Equals Data Security Risk
February 14, 2019 at 3:23 pm

With today’s digitization across nearly every industry, consumers are expecting more and more when it comes to their shopping experience. They’re looking for personalized experiences, quick customer service, and a seamless transition between in-store and online. The upcoming year will push the envelope as retailers are looking to deliver on these expectations by making brick-and-mortar…

Most Retailers Improve Their Email Signup and Security Practices in 2018
February 13, 2019 at 12:52 pm

The setup of an online retailer's email marketing sign-up process matters. Choices that may seem trivial can be the difference between a consumer signing up for an email campaign or not. The same choices can also put retailers in the crosshairs of regulators as protections for consumers evolve. In November 2018, the Internet Society’s Online Trust…

Top Email and Social Media Marketing Tips for 2019
February 12, 2019 at 10:34 am

Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights from our e-newsletter (Total Retail Report) and website over the course of last year. The 50 best tips were chosen by Total Retail's editorial team, and they cover nearly facet of running a successful retail business in 2019 and beyond. As…

Foot Locker Invests $100M in Secondary Sneaker Market GOAT
February 7, 2019 at 11:03 am

Foot Locker has announced a $100 million strategic investment in GOAT Group, which operates secondary sneaker market brands GOAT and Flight Club. It is the retailer's largest investment in its history. GOAT, the sports acronym for Greatest of All Time, was founded in 2015 by college friends Eddy Lu and Daishin Sugano. Sneaker listings on the GOAT platform…

4 Ways Big Retailers Can Be as Personal as DTC Brands
January 31, 2019 at 1:11 pm

After a lot of bad decisions, poor partnerships and failed opportunities, some of the biggest brands we grew up with are no longer standing. For my kids, the toy store is now Target or Rite Aid, not just Toys“R”Us. Yet FAO Schwarz, which was founded in 1862, is still a synonym for toy store for children…

Kohl's, WW Partner to Support Wellness and Healthy Living
January 29, 2019 at 1:45 pm

Kohl’s announced a strategic collaboration with WW — the new Weight Watchers, a global wellness company — to bring together both companies’ shared passion to empower families and communities to live healthier lives. Kohl’s and WW will pilot several health and wellness offerings throughout 2019 to help customers and Kohl’s associates on their wellness journeys, including the debut…

Building a Store of the Future? Read On!
January 29, 2019 at 11:58 am

A store of the future should always be customer-first, open to new experimentation, and have a fluid and dynamic support system, at least according to Albert Vita, director of in-store experience and visual merchandising at The Home Depot. Vita addressed the topic during a conversation with Zivelo CEO Healey Cypher at the National Retail Federation's…