Search Results

Terms
Category
Kind
Author
 
Sort
The North Face to Close 113 Stores in U.S. and Canada on Earth Day
April 18, 2019 at 3:12 pm

The North Face said this week that it will close its global headquarters and its 113 stores in the U.S. and Canada on Earth Day, April 22. The action is part of a campaign to make Earth Day an officially recognized holiday. The VF Corp.-owned brand said closing its doors on Earth Day will provide its employees ample opportunity…

BOPIS Leaders Create Speedy Experiences to Keep Customers Coming Back
April 18, 2019 at 10:52 am

In today’s evolving retail climate, consumers are straying from shopping exclusively in-store or online. Instant gratification, control and face-to-face customer experiences entice consumers to still shop in physical stores. Yet, the convenience of online shopping was a primary factor in e-commerce sales increasing by 15 percent in 2018. As customers  incorporate both shopping methods into…

Lessons in Supply Chain Transparency, CX, and Business Growth From The Bouqs Co.
April 17, 2019 at 3:04 pm

Have you ever thought about where the flowers you purchased came from? This is one of the many questions that John Tabis, co-founder and CEO of The Bouqs Co., works every day to answer through his innovative online floral company. Bouqs is a direct-to-consumer brand that sells flowers from eco-friendly, sustainable farms, and sources stems…

The Smartest Ways to Build Trust With Your Customers Online
April 17, 2019 at 12:15 pm

Good relationships, including the ones between a business and its customers, are built on trust. Consumers need to feel confident that they're being told the truth and that a company’s products will match up to its claims. Furthermore, in today’s cyber society, many customers are highly concerned about the safety and security of their private…

Retailers: Don’t Judge Consumer Habits, Evolve With Them
April 17, 2019 at 10:53 am

The retail landscape is unrecognizable from what it was just 10 years ago. Innovative technologies like the Internet of Things (IoT) and automation coupled with constantly shifting consumer preferences have resulted in retailers needing to evolve more rapidly than ever. It seems that nearly every day we’re hearing about another retailer that has had to…

From Dark Web to Check Out: How Consumer Data Breaches Are All Retailers’ Problem
April 16, 2019 at 1:40 pm

The numbers of those impacted by any of the high-profile consumer data breaches over the past few years sound almost comical: 50 million, 150 million and then 500 million. Is a billion next? It may not matter, considering that the sum total may already be a significant portion of the global population with a digital…

How to Learn From These Failing Retailers
April 15, 2019 at 11:57 am

For years, the retail industry has been plagued by high-profile store closures, like Sports Authority, Payless, and Toys“R”Us. These retail chains buckled under economic pressure, but brick-and-mortar stores aren’t necessarily doomed if they can embrace the retail renaissance. Research from Deloitte indicates that as Americans spend less, it most affects retailers in the middle —…

Among an Avalanche of Choices, How to Choose B-to-C Software for Your E-Commerce Company
April 15, 2019 at 9:39 am

The e-commerce industry will be responsible for about $3.45 trillion in sales this year, and is only continuing to grow. It’s not surprising that business-to-consumer (B-to-C) e-commerce is a huge part of this growth, with the global B-to-C e-commerce market expected to reach over $7.7 billion by 2025. For brands that want to create meaningful…

Reduce Email Fatigue: 5 Ways to Increase Average Order Value
April 11, 2019 at 1:16 pm

Many online retailers invest significant resources in email marketing to drive new and existing customers to their sites. Of course, too many emails can cause email fatigue, tuning customers out and weakening brands. There are certainly other ways to drive traffic, such as paid search and digital advertising, but these approaches come with a price.…

6 Tips for Engaging the High-Velocity Consumer
April 11, 2019 at 1:00 pm

In a retail landscape that changes exponentially, frequently, it’s easy to assume companies are at the mercy of an increasingly tech-driven era. In reality, it’s consumers themselves who are driving this supersonic change. Fueled by six major things that shift consumer behavior, these macro trends across society, technology, industry, environment, politics and creativity will keep…

The Year of Customer Profit: What 2018 Foreshadows for 2019’s Retail Reality
April 11, 2019 at 12:47 pm

The good news is that 2018 showed progress for retailers in several significant ways. DynamicAction’s Retail Index: 2018 Year in Review & 2019 Outlook demonstrates North American retailers exercised more restraint on promotions and improved their inventory value and consumer-driven curation in 2018. It’s a big step in the right direction, but it's just one of many…

A Brave New Retail World: New Options for Brands to Drive Traffic to Amazon
April 11, 2019 at 12:33 pm

Last month, Google changed its sitelink extensions policy, officially allowing brands to link product ads to select store pages they don’t own, starting with Amazon.com and Best Buy. This news represents another milestone in the transformation of e-commerce; another puzzle piece clicking into place for brands building a holistic, multichannel digital strategy. With this sanction,…

How Do You Raise ARPU? By Creating Hyperpersonalized, AI-Driven Experiences
April 10, 2019 at 12:48 pm

While Amazon.com continues to dominate e-commerce, a report from Gartner suggests that its core business is slowing, with legacy retailers building up their own e-commerce operations. Like Amazon, successful online retailers are focusing on increasing average revenue per unit (ARPU) as a competitive strategy, not just to establish themselves in the online commerce space but…

3 Ways to Increase Customer Loyalty With an Omnichannel CX Strategy
April 10, 2019 at 12:15 pm

Over the last few years, the retail industry has experienced an unprecedented transformation. Nordstrom is successfully opening inventory-free locations, Nordstrom Local, where customers can pick up online orders, make returns, have clothing altered, and view custom collections curated by Nordstrom stylists. Meanwhile, Amazon.com is opening stores and experimenting with the elimination of checkout lines. This…

In the Company of Genius: Adidas, Starbucks, Walmart Receive ‘Genius’ Distinction
April 10, 2019 at 11:15 am

A question we hear frequently from clients is: “How do I become a digital Genius?” In our research, Genius brands represent the leaders in digital media, e-commerce, product innovation, and organizational structure. For the majority of brands and retailers, particularly those that fall into the “Average” or “Challenged” categories from a digital performance standpoint, the…

How HelloFresh is Using Data to Create a More Efficient Supply Chain
April 10, 2019 at 10:53 am

I attended the 2019 Home Delivery World conference in Philadelphia last week. Over the course of two days, the retail logistics conference featured speakers from brands such as QVC, Giant, and Etsy, presenting on topics ranging from grocery and e-commerce, to parcel and heavy goods, to last-mile delivery and returns. A session in the Data…

Inside the Promise of IoT in Retail
April 9, 2019 at 11:46 am

When it comes to brands connecting with consumers, the Internet of Things (IoT) is often referred to as the third great technological transformation of a generation. It follows on the heels of the emergence of websites in the late 1990s and the explosion of social media and mobile devices in the mid-to-late 2000s. Given all…

Cutting Edge: 3 Trends Retailers Need to Embrace to Stay Competitive
April 9, 2019 at 10:47 am

If we learned anything from past retail trends, it’s that the store is still the most important part of the retail experience. Interest in the brick-and-mortar store is everywhere. Target’s CEO has said that the company's stores are its single biggest competitive advantage. Retailers must continue to keep their focus on the store by ensuring…

How Analytics is Reinvigorating Retail
April 3, 2019 at 12:13 pm

Since the mid 1990s when Jeff Bezos founded Amazon.com to sell books online, and Pierre Omidyar created eBay — enabling everyone to sell everything — new business models have threatened to destroy the traditional retail economy. To remain successful, brick-and-mortar retailers must offer personalized and deeper online and in-store customer buying experiences. How? By harnessing…

OPEN SESAME! Email Subject Lines That Work Like Magic
April 2, 2019 at 1:49 pm

Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it: 73…