More Than Just Amazon: Why Marketplaces Are an Increasingly Popular Option for Retailers and Brands (2016 TRV Virtual Conference Session)
Speakers: Greg Rice, Marketing Manager, Newegg Marketplace; Neel Grover, Chairman of the Board, Bluefly; Peter Gold, Chief Marketing Officer, Market America and Shop.com; Trent Lee, Senior Business Development Manager, Marketplace, Wal-Mart E-Commerce
Check out this webinar, originally offered as a session at 2016 Total Retail Virtual Conference.
The growth of online marketplaces is one of the hottest trends in the retail industry. Consider that in recent months Wal-Mart announced that it was looking to significantly increase the merchandise it sells on its marketplace by bringing in marketplace sellers, Newegg shifted the focus of its business from being a first-party seller to a third-party marketplace, and eBay reported a 5 percent revenue increase in this year's first quarter.
Check out this session to learn the following:
- why online marketplaces present an opportunity for both enterprise and SMB retailers alike;
- why consumers are increasingly shopping via online marketplaces;
- the challenges associated with launching an online marketplace and how you can overcome them;
- what online marketplaces are looking for in potential merchants; and
- much more!
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