Katrina Lake

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Say you’re a busy woman who doesn’t have time to shop for clothes. Wouldn’t it be great if you had a personal stylist who mailed you five pieces of clothing, specifically chosen for you, and you were given the option to buy what you liked and mail back what you didn’t in a prepaid envelope? Sounds like a dream come true, right? Well, that’s the business model behind Stitch Fix, a San Francisco-based startup that’s equal parts technology and retail, and has largely grown by word-of-mouth from women who love the service.

Be disruptive in class, and you might end up in the principal’s office. Be disruptive in retail, and you just might become the teacher. That's the lesson traditional retailers will take away from a session during next week's Retail Marketing Virtual (RMV) Conference & Expo. Attendees of the session Retail Disrupters: Inside a Startup will be treated to a riveting discussion among four fabulous retail “disrupters” — i.e., those who have pushed the boundaries of retail so much that they’ll likely impact the industry as a whole.

This is just one of the great sessions that's available for free, via the 2015 Retail Marketing Virtual Conference & Expo - live on 5/12/15! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the agenda!

The starring women of this session are the true movers and shakers of the retail world, building innovative and exciting new companies from the ground up. Listen in as they discuss their digital retail startups and how they've broken through the boundaries of tradition and shaken up the status quo in the retail industry.

Panelists will discuss the following:
- what inspiration drove them to launch their startups;
- how their companies and business models are different from traditional retail businesses;
- what traditional retailers can learn from their companies; and
- so much more.

Click here for more information (and to register for FREE) today!

More Blogs