Erik Lautier

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

I'm at the Shop.org Annual Summit in Seattle and having a great time catching up with old friends and colleagues, meeting new contacts, and learning about new digital marketing strategies and technologies. Also, as usual, as I walk through the exhibit hall I'm being greeted by smiling vendors, eager to share with me information about their latest and greatest shiny new objects. For the most part, I actually enjoy talking with vendors and learning about their wares. But I have noticed many folks — retailers, probably — with their badges turned the other way or tucked into their jackets, and I know why: they don’t want to be singled out and aggressively sold to by vendors.

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