In episode 190 of Total Retail Talks, Executive Editor Joe Keenan interviews Erik Lautier, chief marketing officer and chief digital officer at Francesca’s, a national fashion and accessories boutique. Listen in as they discuss how Francesca’s identifies a singe view of the customer across many channels, the brand’s partnership with customer data platform AgilOne, and the emerging technologies Lautier thinks will impact the retail industry most in 2019. This episode was recorded live at the 2019 NRF Big Show in New York City.
Total Retail’s latest report, Open Sesame! Subject Lines That Work Like Magic, offers marketers valuable tips and examples to help them create better performing email campaigns. Want to see how the subtle art of email subject lines and calls to action should be done? Check out this collection of recent examples that had us clicking away. You can download this free resource here.