Ekta Chopra

Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

While the metaverse may not be widespread in retail just yet, there’s clear excitement among industry marketers about the new business opportunities it presents. This sentiment was made clear during a panel discussion that took place at this year's Total Retail Tech event.

e.l.f. Beauty's "Eyes, Lips, Face” TikTok campaign was one of the first beauty campaigns on the video-sharing social networking service, and also one of the beauty retailer's — and TikTok's — most successful campaigns to date. In fact, the TikTok video now boasts more than 10 billion views. What was the secret to its success?

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