Saks has named Michael Burgess as president of its direct business, effective May 7. Burgess will report to Denise Incandela, executive vice president and chief marketing officer for Saks Fifth Avenue and current president of Saks direct. Burgess has served as executive vice president of the consumer division of FTD at United Online since 2008, where he led merchandising, marketing, consumer information technology and several other functions of the growing FTD North America business segment.
Use of mobile devices is becoming the norm, particularly among luxury shoppers, according to Denise Incandela, president and chief marketing officer of Saks Direct at Saks Fifth Avenue. "Therefore, brands should make their in-store experiences more mobile friendly."