Saks has named Michael Burgess as president of its direct business, effective May 7. Burgess will report to Denise Incandela, executive vice president and chief marketing officer for Saks Fifth Avenue and current president of Saks direct. Burgess has served as executive vice president of the consumer division of FTD at United Online since 2008, where he led merchandising, marketing, consumer information technology and several other functions of the growing FTD North America business segment.
Use of mobile devices is becoming the norm, particularly among luxury shoppers, according to Denise Incandela, president and chief marketing officer of Saks Direct at Saks Fifth Avenue. "Therefore, brands should make their in-store experiences more mobile friendly."
NEW YORK — Saks Fifth Avenue has taken its brand beyond fashion retail with the launch of its redesigned SaksPOV website. Designed to offer a point of view from Fifth Avenue, the company said, the new site will feature multimedia content, designer features, Saks brand coverage and compelling lifestyle pieces. SaksPOV launched initially in December 2010. “We will use SaksPOV as an outlet to engage with our customers and as a portal for our fashion lifestyle content,” said Denise Incandela, chief marketing officer and president of Saks direct. The site includes “blogs we love, guest editors and Twitter followers.