Frederick's of Hollywood Group Inc., a Los Angeles lingerie brand that struggled to compete with rival Victoria's Secret, has closed all of its stores and will do business only online. "We no longer have store locations," the retailer said on its website, but added that its online store offered the same selection of merchandise.
Victoria's Secret is getting into fast fashion. The lingerie brand told analysts it is working on speeding up its design and restocking processes. "Basically almost all of our panties today are on some kind of speed program," CEO Sharen Turney said in a conference call. "And those speed programs allow us to read the business on a Monday and be back in stock in the stores within 15 to 25 days." The brand is also working to trim the time between when products are designed and when they hit stores.
Australian class action law firm Slater & Gordon Ltd filed a suit against surf-wear retailer Billabong International Ltd, accusing it of "conduct that was misleading or deceptive" in a series of earnings updates four years ago. In a statement filed in the Federal Court of Victoria state on Wednesday, and obtained by Reuters a day later, Slater & Gordon said its client, the Malone Family Superannuation Fund, was seeking unspecified damages from Billabong, which it accused of breaching its disclosure obligations.
A redditor wrote an open letter addressed to Victoria's Secret accusing their retail workers of sending women to Lane Bryant for bras. She believes that the employees are discriminating against certain women by not bothering to realize that they have the bras that they need. In her letter, "Kate*" identifies as a Soma lingerie employee. She wrote, "far too often we hear horror stories
After a marketing campaign erupted into a social media firestorm last week, Victoria's Secret has changed the slogan that many found offensive. The company caused controversy when it used the words "The Perfect 'Body'" in an ad for its Body by Victoria lingerie. The photo that accompanied the slogan featured 10 models, several with visible ribs. The ad launched a Change.org petition and sparked social media outrage. While the same photo is still in use, now the words scrolled across read "A Body for Every Body."
Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval. According to Business Insider, the branch of American Eagle specializing in intimates and sleepwear saw a 9 percent increase in sales in the last quarter. The company announced earlier this year it would leave everything from beauty marks to tattoos in its ad campaigns.