When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%
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Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval. According to Business Insider, the branch of American Eagle specializing in intimates and sleepwear saw a 9 percent increase in sales in the last quarter. The company announced earlier this year it would leave everything from beauty marks to tattoos in its ad campaigns.