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Joe Keenan is the executive editor of Total Retail.

Some companies offer a little extra vacation time, others a creative work environment with flexible

The internet has flattened competition for retailers, big and small, and that means you have to build a personal connection with each shopper rather than compete for their wallets based on price. As competition in e-commerce continues to grow, global marketing campaigns have to become more tactical and focused. Here's how retailers can do that:

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