Craig Reed

Craig Reed

Craig Reed is SVP of Global Trade at Avalara, an automated tax compliance software provider.

Why Your Business Should Prepare for Borderless Selling This Holiday Season

Digital commerce has created a truly global marketplace, transforming shopping from a local or even regional activity into a process that happens from any location around the world. For years, more consumers have started turning to e-commerce to browse for and purchase all types of products and services. Since the onset of the COVID-19 pandemic,…

Expanding Your Digital Footprint

Retailers are moving quickly to open new markets, enticed by double-digit growth and the global scale of international e-commerce. The appetite for U.S. brands is strong around the world, and the desire to shop online is growing at a tremendous clip.

5 Tips for Increasing Global Sales This Holiday Season

Online shopping continues to grow, with e-commerce sales predicted to reach $963 billion globally by 2013, with an annual growth rate of 19.4 percent. This rapidly expanding global digital community has the potential to be a vast marketplace for any retail business, large or small, with an online presence. E-commerce opens the door to the notion of business without borders — i.e., the opportunity to sell products and services to anyone, anywhere in the world. At least, this is the ideal.