Craig Reed

Craig Reed

Craig Reed is SVP of Global Trade at Avalara, an automated tax compliance software provider.

Uncovering Cross-Border Trends Impacting Retailers This Year

The pandemic-fueled acceleration of e-commerce led to record growth in domestic e-commerce sales in 2020. However, as domestic sales have grown, so have the number of cross-border e-commerce sales. According to Worldpay, 55 percent of online shoppers worldwide have purchased from another country in the last 12 months. The uptick in cross-border sales makes sense…

Why Your Business Should Prepare for Borderless Selling This Holiday Season

Digital commerce has created a truly global marketplace, transforming shopping from a local or even regional activity into a process that happens from any location around the world. For years, more consumers have started turning to e-commerce to browse for and purchase all types of products and services. Since the onset of the COVID-19 pandemic,…

Expanding Your Digital Footprint

Retailers are moving quickly to open new markets, enticed by double-digit growth and the global scale of international e-commerce. The appetite for U.S. brands is strong around the world, and the desire to shop online is growing at a tremendous clip.

5 Tips for Increasing Global Sales This Holiday Season

Online shopping continues to grow, with e-commerce sales predicted to reach $963 billion globally by 2013, with an annual growth rate of 19.4 percent. This rapidly expanding global digital community has the potential to be a vast marketplace for any retail business, large or small, with an online presence. E-commerce opens the door to the notion of business without borders — i.e., the opportunity to sell products and services to anyone, anywhere in the world. At least, this is the ideal.