In this issue's Shop Talk department, we thought we'd share some "Letters to the Editor" we received over the past several months.
Over the last few years, Home Depot has expanded its retail stores aggressively, adding more than 200 outlets annually. However, the retailer has recently embarked on a $1.1 billion program aimed at improving its web presence while planning to dramatically reduce the number of new store openings to around 10 in 2011.
They spend hours each week touting favorite products, sharing home improvement tips and answering questions about everything from installing ceramic tile to venting a mircrowave. The Home Depot's social media store associates are part of a new hybrid group that spends two days each week managing the retailer's how-to community and creating content for use across the company.
Dick Durbin (D-Ill.) is about to propose sweeping legislation that would impose a tax on all online purchases in a move aimed at closing states' budget shortfalls. Durbin's bill, dubbed the Main Street Fairness Act, intends to push online retailers to collect state sales tax on items purchased out of state. For more than a decade internet shoppers have enjoyed a sales tax holiday as a result of sales tax moratoriums established in 1998 to foster growth in the digital sales business. But with e-commerce businesses like Amazon.com no longer fledgling entities, and with states' budget deficits growing, imposing an e-commerce sales tax has become a hot-button issue.
All sorts of merchants are experimenting on Facebook. But does this mean Facebook is en route to becoming a major e-commerce player? Forrester Research analyst Sucharita Mulpuru says the answer is a resounding “No.”
At Home Depot stores in North Jersey, it's beginning to look a lot like Black Friday. Specially priced merchandise is stacked and ready to be rolled out on the sales floor. Seasonal workers have been hired and advertising fliers announcing door-buster deals are ready. Welcome to Black Friday, the spring version.
Baby boomers, college students, young professionals, empty nesters — you name a demographic, it's represented on Facebook. As a result, social networking sites, particularly Facebook, present tremendous opportunities for supporting your strategic needs for new customer acquisition every day.
For years marketers have cited the success of 2-D barcodes overseas and eagerly waited (and waited) for them to take hold in the U.S. Thanks to prominent endorsements from Target, Best Buy, Macy's and Post Cereals, that day might finally be nearing.
Home Depot has rolled out a nationwide mobile barcode program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.