Kim Siefke, e-commerce manager, web design and development at Bealls, spoke at last month's retail Marketing Conference in Orlando, Fla. on how her company has used rich media to grow its online and cross-channel sales. Joining Siefke in presenting a session titled “How Rich Media Can Help Drive Cross-Channel Success” was Wayne Sadlowski, vice president of business development at Adobe Scene7, a provider of image server software.
Companies from Tiffany & Co. to Home Depot Inc. are restocking shelves in a move that will boost economic growth and may keep the recovery on track through 2010. Tiffany, based in New York, is planning for a “high single-digit percentage increase” in inventories this year as the world’s second-largest luxury jeweler retailer opens new stores, Chief Financial Officer James Fernandez told analysts March 22. Home Depot, the largest U.S. home-improvement retailer, “will be building inventory” this year in support of stronger sales, Carol Tome, chief financial officer of the Atlanta-based company, said on a Feb. 23 analysts call.
Sears guarantees it will match a lower price at Lowe's and Home Depot, and give mower buyers a $10 gift card and tractor buyers a $20 gift card. Sears sells a variety of lawn-and-garden brands, and its prices are compared with rivals on the website, but the site emphasizes its primary brand, Craftsman. Sears, which says its lawn-and-garden shoppers tend to be a bit older and higher-income than its rivals, is intent on keeping its leading share of the powered lawn-and-garden market and battling shoppers' perceptions that Craftsman products cost more than other brands.
Retail brand consultants Interbrand Design Forum today released the Most Valuable U.S. Retail Brands report, the second ranking of the top 50 retail brands. Walmart claimed top honors as the most valuable retail brand, followed by Target (No. 2), Best Buy (No. 3), The Home Depot (No. 4) and Walgreens (No. 5).
According to a survey conducted for Shop.org by BIGresearch, 96.5 million Americans plan to shop on Cyber Monday this year, up from 85 million in 2008.
Blair Corp., a budget-priced apparel marketer for mature consumers, has a lengthy history in traditional direct mail and catalog. At the eTail Conference in Baltimore this morning, this unit of conglomerate Orchard Brands rolled out its new president/CEO, Shelley Nandkeolyar, who discussed his take on Blair’s approach to the economic downturn.
B-to-B catalogers always have had several advantages over retailers. They can maintain and offer wider and deeper product offerings as they're not limited to retail space. They can provide expert telephone sales and support, warranty and repair services, installation advice, and other “knowledge-based” services much better than a retailer can. Furthermore, new Web site shopping functionalities make it easy for customers to find, shop, learn, compare prices, order return and access a host of other related services much better than they could if they were standing in a store.
I suspect many of you are now familiar with The Long Tail strategy first coined by Chris Anderson in 2004. Essentially, the notion suggests “selling less of more.” I view it as the 80/20 rule in reverse, and it’s often the topic of heated discussion between direct marketers and their accountants.
The strategy focuses on the inherent competitive advantage of a B-to-B (or B-to-C, for that matter) catalog company stocking as many items as it can in order to compete with retail stores or “net gnats,” who pick off your best-selling items and sell them online at a discount. A retail store’s space is
People who buy and hold domain names for the purpose of eventually reselling them for a profit are called “domainers.” It’s now big business, particularly given the Internet trend of “going local” and the rush to own local Internet real estate. Think “AtlantaDoctors.com” or “MidtownChineseFood.com” as two hypothetical possibilities. Minneapolis-based investment bank Piper Jaffray & Co. estimates Internet local ad spending will grow from $5 billion to $25 billion in the next decade.
Each B-to-B cataloger should be a domain-name acquirer in its own market niche for three reasons.
1. Make sure you own the domain-name real estate related to your brand, product
One of the great advantages of Internet marketing is the ability to personalize the user experience, provided you have the data, expertise and technology to do so. E-commerce executives from three multichannel merchants shared their assorted experiences, strategies and failures with personalization during a session at last week’s eTail conference in Palm Desert, Calif. 1. Personalization is just a fancy name for segmentation, according to Andrew Knight, manager of online user experience at big-box hardware retailer The Home Depot. “Personalization starts with customer registration; that’s where we get a lot of the segmentation data for personalization efforts,” he said. Personalization then can address anything