Home Depot

Facebook Won’t Become E-Commerce Force, Analyst Says
April 8, 2011

All sorts of merchants are experimenting on Facebook. But does this mean Facebook is en route to becoming a major e-commerce player? Forrester Research analyst Sucharita Mulpuru says the answer is a resounding “No.”

Home Improvement Chains Brace for Spring's Black Friday
April 7, 2011

At Home Depot stores in North Jersey, it's beginning to look a lot like Black Friday. Specially priced merchandise is stacked and ready to be rolled out on the sales floor. Seasonal workers have been hired and advertising fliers announcing door-buster deals are ready. Welcome to Black Friday, the spring version.  

Setting Up Shop on Facebook
April 1, 2011

Baby boomers, college students, young professionals, empty nesters — you name a demographic, it's represented on Facebook. As a result, social networking sites, particularly Facebook, present tremendous opportunities for supporting your strategic needs for new customer acquisition every day.

QR Codes: Full Steam Ahead
March 25, 2011

For years marketers have cited the success of 2-D barcodes overseas and eagerly waited (and waited) for them to take hold in the U.S. Thanks to prominent endorsements from Target, Best Buy, Macy's and Post Cereals, that day might finally be nearing.

Sears' New Ad Campaign Names its Rivals
March 21, 2011

Struggling to fend off increasing competition, Sears is borrowing a page from the marketing playbook of products like soft drinks and soup by naming its rivals in aggressive advertising.

Home Depot Grows its Own Black Friday
March 18, 2011

Home Depot is getting ready for its own version of Black Friday. For the second year in a row, the DIY heavyweight will roll out regional promotions that include doorbusters, as well as special pricing on lawn and garden, patio furniture, and grills.

Sears' CEO Pick Leaves More Questions Than Answers
February 25, 2011

Sears Holdings Corp.'s appointment of a new CEO rich in technology expertise but short on retail experience is leaving many wondering what direction the owner of the struggling Sears and Kmart stores is heading. The appointment of Lou D'Ambrosio came just hours before Sears reported another weak quarter, even though results from competitors Target Corp., Kohl's Corp. and Home Depot this week show shoppers are spending more.

Lowe's Sales Strong, But Issues Weak Outlook
February 23, 2011

Lowe's gave a lackluster outlook for the current quarter despite strong fourth-quarter results, and its shares fell. The company, which recently laid off about 1,700 middle managers, expects first-quarter earnings of 34 cents to 38 cents a share, while analysts were expecting 38 cents a share.

Home Depot's Q4 Earnings Soar 72%
February 23, 2011

Home Depot reported that profit for the quarter ended Jan. 30 surged 72 percent to $587 million, compared with $342 million a year earlier. The home-improvement chain provided 2011 guidance at or above the views it gave in December.