Web Optimization

How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way? Even the most beautiful landing page means nothing if you’re losing users before they cross the…

These days, it seems like everyone is trying to get in on the app game. Just a few years ago, only 7 percent of companies had fully implemented app strategies, while 51 percent had none. Flash forward to now, and not only do 90 percent of companies have apps, but 60 percent spend time and…

Rapid changes in consumer technology have created a demand for equally fast changes in retail technology. Today, there's an expectation that the instant results you receive on personal devices will be replicated in face-to-face transactions. However, retailers encounter a variety of challenges when trying to compete with e-tail (even, sometimes, with their own digital channels). Enabling consumer…

Amazon has created significant turbulence in retail over the past 10 years. Most scoffed at the business case of buying books a better way, but no one is laughing now that Amazon has created a better way to buy just about everything. How can retailers win with so much disruption and uncertainty? The answer, strangely enough, can be found in Formula 1 racing. The key to winning is understanding the external conditions and tuning the engine and air foils to maximize performance.

Retailers know that time and resources aren’t infinite in this shifting digital world, especially in marketing departments. Shoe Carnival, a “brand focused” footwear retailer that sells the likes of Nike, Adidas and Anne Klein, uses content like product images, lookbooks and video to give consumers a better understanding of its products. “Consumers historically like to…

Consumers are abandoning carts on e-commerce sites at an alarmingly high rate. And they’re doing so when they get to the checkout page.

If you’re a parent, you’re probably thinking ahead to the holiday shopping season. If you’re an online retailer, this is a big season for your business. As you prepare to manage the hordes of parents who will descend on your site, here are some stats to keep in mind about today’s parents, their spending habits, and what…

Every e-tailer fears its website going down, however, a website that’s been reduced to a snail’s pace because of a high volume of traffic can almost be more damaging. Today’s always-on consumers expect lightning-fast connections and load times, as if everyone can deliver the same user experience as Netflix. In fact, a study from Kissmetrics…

Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…

Threadless, an online retailer of T-shirts, art prints, home decor items and more featuring the designs of its global artist community, is always looking for ways to improve the shopping experience for its customers, which in turn benefits the business. In episode 41 of Total Retail Talks, Jake Nickell, founder and CEO of Threadless, talks…