Web Optimization

What does it take to run a successful retail business? A few years ago, it was about the quality of your brick-and-mortar business. Fast-forward to today, and it’s all about your online experience. However, while consumers have become better acquainted with technology, many business owners are still adapting to the digital landscape. In order to…

Since 2014, retail e-commerce sales have increased by over 70 percent, amounting to over 10 percent of the share of total retail sales this year. In fact, when e-commerce first began to gain traction, most people believed this was unequivocally the future of retail. However, we’re beginning to realize that the future for retail is…

Shoppimon's Q4 2017 Online Health & Usability Index — OSHU Index — provides the e-commerce industry once again with benchmark rankings based on how easy it is to shop and make purchases from online stores. Shoppimon’s data suggests that leading up to the holiday shopping season, online retailers invested heavily in preparation for their sites most lucrative time of the year through updates and upgrades to improve performance. The investment seems to have paid off, as between September and October 2017 e-commerce sites on the OSHU Index saw average interactive load times drop by over 10 percent. However, data from Shoppimon also reveals that while speed optimization helped online stores, technical issues could have cost sites up to $11.8B.

High web traffic is a major goal for every online retailer. But what happens when you're bombarded with more traffic than expected? From site slowdowns to total outages, the results can be disastrous. And in severe cases in which these slipups persist, brand reputation and customer loyalty are in jeopardy. During unexpected traffic spikes, your…

Register for this webinar to get valuable insights on the impact offer financing can have on conversion rate and average order value.

Join us to learn simple yet impactful approaches for testing and optimizing customer experiences year round.

Attendees of this interactive webinar will learn why retailers struggle under the weight of increasing amounts of data.

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

Websites have become the most important pieces of business real estate over the past decade. The No. 1 rule of brick-and-mortar real estate still applies, though: location, location, location. Of course, your website’s “location” isn’t a physical address; it’s your domain name. From that space, you establish your credibility, launch your marketing efforts, and drive customers to buy.