User Experience

New Mobile Site Reason to Party for Shindigz
January 5, 2017 at 10:27 am

In episode 68 of Total Retail Talks, Bart Robinson, vice president of product management for Shindigz, a party supplies retailer, discusses how a relaunched and redesigned mobile site has helped the brand improve the shopping experience for its customers, ultimately resulting in more conversions. In addition, Robinson offers his thoughts on what retailers should be…

Nordstrom Uses Chatbot to Help Holiday Shoppers
December 12, 2016 at 11:45 am

Nordstrom is expanding on its efforts to engage with mobile shoppers, using the holiday gift-giving season as an opportunity to launch its first-ever chatbot. If you can’t decide on the perfect gift for your mom this holiday season, for example, the bot is a click away on Facebook Messenger as well as Kik. Nordstrom teamed with New…

An Inside Look at CDW's Omnichannel Marketing Strategy
December 8, 2016 at 9:28 am

In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…

How the Standard E-Commerce UX Has Changed Over the Years
December 7, 2016 at 10:51 am

The world of user experience (UX) is filled with predictions, from thoughts on the race to great customer experiences to a deeper integration of digital and physical experiences. These predictions come in rather handy when thinking about e-commerce, considering a look into the future could mean the difference between an online business making money or not.…

A Real-Time Vision: The Next Era of Personalization 
November 17, 2016 at 8:00 am

In a world without personalization, all shoppers get the same digital experience regardless of who they are. Your most loyal customers are asked to sign up for your loyalty program even though they’ve already joined it. Customers who always buy premium products are shown recommendations for low-cost products because those items are popular with other…

Why Consumers Abandon Shopping Carts During the Holidays
November 16, 2016 at 8:00 am

There's been an influx of reports predicting that this year’s holiday sales will continue on an upward trajectory. PwC forecasts that 2016 holiday spending will reach its highest peak since the Great Recession, at about a 10 percent increase from 2015 holiday sales. The National Retail Federation (NRF) projects that holiday sales will see a 3.6 percent…

Saving a Soccer Dad: How to Deliver a Superior Customer Experience
November 10, 2016 at 8:00 am

In a recent attempt to get his daughter the correct gear before her soccer practices started, a friend of mine drove to the local sporting goods chain to pick up a pair of cleats and shin guards. The minute he stepped through the automatic doors, he regretted not thinking ahead to purchase these items online. Shoes…

Go Beyond Price: Be a Shopper’s Digital BFF 
November 8, 2016 at 8:00 am

Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, it’s brought the convenience of online, on-demand comparison shopping. Large companies…