User Experience
Digital customer experience is a critical part of business success. Consumers have more options than ever to acquire the product or service of their choice, as well as increasingly simple ways to move from one brand to another. Itโs up to brands to ensure consumersโ experiences on their digital platforms are flawless or they riskโฆ
Amazon.com shocked the retail industry during its fourth-quarter earnings call when CFO Brian Olsavsky announced: โSo, weโre currently working on evolving our Prime free two-day shipping program to be a free one-day shipping program.โ Since Amazonโs announcement, hundreds of e-tailers and their distribution partners have been working hard to figure out how to match theโฆ
The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the โAmazon Effect.โ By the end of 2019, Amazon is projected to see its share of the total U.S. e-commerce market reach 52.4 percent, up from 48 percent in 2018, and is responsibleโฆ
Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.
As digitally speaking business professionals, we sometimes think consumers making purchases are just like us, living across devices. As marketers, we hope customers experience multiple touchpoints with our brand and come back repeatedly before making a purchase. When we consider a shopperโs journey, we imagine a consumer visiting a website on an iPhone while walkingโฆ
Omnichannel is dead. Itโs no longer about the channel, itโs about the holistic customer experience. Customers are looking for personalized, seamless, meaningful interactions with retailers, and to engage with retailers when, where and how they want, regardless of channel or device. Retailers that get this are winning. The retail landscape will change more in theโฆ
Over the last few years, the retail industry has experienced an unprecedented transformation. Nordstrom is successfully opening inventory-free locations, Nordstrom Local, where customers can pick up online orders, make returns, have clothing altered, and view custom collections curated by Nordstrom stylists. Meanwhile, Amazon.com is opening stores and experimenting with the elimination of checkout lines. Thisโฆ
For the past decade, Iโve worked closely with retail organizations through a consistently changing landscape that has always been dictated by new generations of consumers. Over the years, I couldnโt help but notice that there seems to be a vast gap in perspectives between the retail executives I talk to and todayโs consumer. A newโฆ
โWebsite accessibilityโ is a term thatโs rapidly gaining buzz and sparking a lot of uncertainty and concern in the e-commerce space. Though the term simply means ensuring equal access to all content, transactions and merchandise on a website, regardless of a userโs ability, retailers are often left wondering specifically how it affects them. When theโฆ
The global digital commerce market โ slated to reach nearly $6 trillion by 2022 โ shows no signs of slowing. This past holiday shopping season, retailers saw the strongest sales growth in the last six years, with online spending up 19.1 percent compared to 2017. While this is a massive opportunity for retailers to get aโฆ