User Experience

Samsung Opens Flagship Store With No Products
February 24, 2016 at 10:37 am

On Monday, Samsung opened a new 40,000-square-foot store in New York’s Meatpacking District. Across the street from the High Line and a block away from the Whitney Museum of American Art, it’s a prime piece of retail space. But one pursuit "the flagship" isn't focused on, says Zach Overton, its general manager, is retail. Yes, you…

2016: The Year of the Retail Customer Experience
February 24, 2016 at 9:43 am

With 2016 still in its infancy, I can’t help but wonder what’s in store for the year. As retailers have had time to wind down after the busy holiday shopping season, there's an opportunity to look at what’s to come in the year ahead. The team at Demandware has been busy making a few predictions…

Think Beyond Red Roses and Cater to Procrastinating Valentines
February 8, 2016 at 10:01 am

February is here and that means Cupid is on everyone’s mind. Unlike other holidays for which consumers shop months in advance, the sudden two-week period leading up to Valentine’s Day causes a gift and flower frenzy. In fact, according to the National Retail Federation (NRF), Valentine’s Day is the fourth largest spending holiday, following winter holidays,…

Why the Cloud is the Future of Your Online Store
January 29, 2016 at 11:59 am

Everyone has already heard how important the cloud is to the future of business, but that doesn’t just apply to the Fortune 500s. E-commerce companies of all sizes can get terrific benefits — e.g., reduced costs and quicker recovery times — from moving their website and back-end to the cloud. Most important of all however is that the…

Target, PayPal Sites Report Problems on Cyber Monday
December 1, 2015 at 10:40 am

Cyber Monday, the online version of Black Friday, isn't immune to traffic jams of shoppers rushing to take advantage of post-Thanksgiving sales. Some of the most popular websites experienced an overload on Monday, similar to a crowd pushing its way into an already packed brick-and-mortar store. Shoppers were for a period of time unable to…

Preparing for the Holidays: A 101 in Web Performance Optimization
December 1, 2015 at 10:21 am

Holiday sales traditionally constitute a huge portion of retailers’ annual revenue, and there’s a lot at stake in the upcoming season. According to PwC, web sales for the overall retail sector will see a mid- to high-teens percentage increase over last year, with the leading retailers poised for a 40 percent to 50 percent increase.…

Wal-Mart Website Struggles to Handle Demand for ‘Doorbusters’
November 27, 2015 at 11:44 am

Wal-Mart’s website malfunctioned during the Thanksgiving shopping rush Thursday morning, throwing a wrench in some shoppers’ plans to avoid long lines by grabbing deals online. For the first time, the world’s biggest retailer offered most of its Black Friday “doorbusters” on its website hours before they were available inside its U.S. stores. The discounts, which were…

Which Elements of the Shopping Experience Matter Most?
November 2, 2015 at 12:16 pm

This article was originally featured on Women in Retail Leadership Circle (WIRLC), a sister organization of Total Retail. When it comes to shopping behavior, price is a key motivator. However, to sustain a customer’s loyalty over the long term, retailers often find it valuable to focus on the customer experience. But which experiences are most important…

4 Tips for Optimizing the Customer Experience to Increase Engagement and Conversions
October 27, 2015 at 12:27 pm

Website and customer experience optimization aren't new. Both have been slowly and steadily evolving over the past decade and have become a key competitive differentiator for many retailers, especially global brands that have created a “culture of optimization” throughout their organizations. Along with this evolution comes new tips, tricks and techniques based on the previous…