Technology

Poshmark Suffers a Data Breach
August 5, 2019 at 2:27 pm

In a post to its company blog last week, popular fashion resale platform Poshmark announced that its servers had been accessed by an "unauthorized third party." The hackers stole private data from users in the U.S. that included personal email addresses, Poshmark account usernames, clothing size preferences, and social media account information. Poshmark, which is…

Beating Online Retail Fraudsters at Their Own Game
August 5, 2019 at 12:43 pm

Fraud affecting online retailers is on the rise. According to LexisNexis® Risk Solutions’ 2018 True Cost of Fraud for the Retail Sector study, successful retail fraud attempts rose almost 30 percent between 2017 and 2018. Every $1 of fraud costs midsize to large retailers an average of $3.29. So how can retailers protect themselves with an increasing…

Real-Time Retail: How Technology Shapes Our Brand Experience
August 5, 2019 at 12:33 pm

The modern-day retail environment is anything but stagnant. With a rise in e-commerce shopping and delivery, consumers’ desire for efficiency and convenience reigns supreme. With this, traditional brick-and-mortar retailers cannot rely solely on historical insights to guide them through the next phase of buying and selling. SAP’s recent study, conducted by leading industry analyst Forrester…

How Chico's FAS Obtains a 360-Degree View of its Customers
August 5, 2019 at 12:10 pm

In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women's…

Key Findings From the 2019 Retail Technology Report
August 2, 2019 at 11:29 am

In this week’s Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the release of Total Retail’s 2019 Retail Technology Report, which was produced in conjunction with Arm Treasure Data, an enterprise customer data platform. This third annual report was based on a survey of Total Retail’s audience about their current usage of…

Total Retail's 2019 Retail Technology Report: Omnichannel Technology Spending on the Rise
July 31, 2019 at 11:17 am

Due to the cross-channel behavior of today’s consumers, shifting from channel to channel and device to device in the same purchase journey, retailers and brands are spending more of their technology budgets on systems and solutions that enable omnichannel operations — e.g., order and inventory management systems. At the same time, they've yet to fully…

Key Strategies for Retailers Balancing AI and the Human Touch
July 31, 2019 at 10:46 am

According to recent data, the majority of retailers think artificial intelligence (AI) will be a competitive necessity in the next few years. This comes as no surprise, with the expansive list of benefits that AI brings to the retail industry, including improved customer experience, reduced operational costs and increased efficiency. As retailers are rushing to…

Could Blockchain Be the Key to Unleashing a New Era of Consumer Relevance at Scale?
July 24, 2019 at 9:14 am

Blockchain is a game changer for supply chain traceability. And that opens up a huge range of new possibilities for consumer goods brands to drive growth — delivering hyper-relevant customer experiences, engendering deeper customer relationships, and offering something that’s “just right” in the moment. Central to this is transparency. Today’s consumers are more concerned than…

Salesforce Connections Urges Retailers to Up Their Shopper Experience Game
July 23, 2019 at 9:41 am

Attendees at the Salesforce Connections conference in Chicago last month were met with stories of innovation, forward-thinking leaders in e-commerce, and even got their fists pumping with the event’s legendary annual concert. The theme this year was strongly focused on shopper experience, and how the right technology and some out-of-the box approaches can really make…