Technology

How Blockchain Can Solve Retail’s Sustainability Problem
December 20, 2019 at 1:14 pm

At this year’s G7 summit in Biarritz, 32 companies banded together to sign the Fashion Pact, a commitment to solving one of the apparel and retail industry’s biggest problems: sustainability. The fast-fashion sector has been a main contributor to the problem. With companies churning out more clothing on a faster production cycle, the fashion world…

Keep it Simple: How Retail Can Retain Convenience
December 20, 2019 at 12:29 pm

I don’t know about you, but I love convenience. I love ordering my groceries from Whole Foods while at the office, and have them waiting on my doorstep by the time I arrive home. Recently, I’m loving being able to pick up online purchases in-store. I order shoes on Nordstrom.com, wait a couple of days,…

The Challenges Commerce Execs Must Address Before Hurtling Into Advertising
December 19, 2019 at 9:19 am

As retail and direct-to-consumer companies look to ignite their next wave of growth, executives at these organizations are having to chart a path forward amid rising customer acquisition costs. As they do, many of these companies are setting their sights on a new beacon of potential growth shining on the horizon: advertising revenue. The opportunity…

The Retail Store of the Future
December 16, 2019 at 10:59 am

As director of market research at the Consumer Technology Association (CTA)®, I have an insider’s view of the latest and greatest innovations and technology. And there’s an important, but unexpected, trend in the intersection of technology and retail: tech innovations are giving shoppers even more reasons to visit brick-and-mortar stores. Ninety percent of consumer shopping still…

Retail Innovation Requires a New Approach to Networking
December 12, 2019 at 12:24 pm

“Innovate or die!” is a mantra known to many industries, but is particularly relevant to today’s retailers. Recent headlines seem to highlight those that have failed to embrace innovation and have suffered the consequences — store closures, lost customers, bankruptcy filings. The truth is, however, that many have enthusiastically embraced the call for digital transformation,…

Beyond Black Friday: Reimagining Retail With AI
December 11, 2019 at 3:08 pm

The holiday shopping season kickoff isn’t called “Black Friday” because of the chaos in stores when shoppers turn up in droves. The origin of the name goes back to the bookkeeping color code — retailers make their profits in the last quarter of the year, hoping to finish “in the black.” But profitability is a…

’Tis the Season to Tap Into Tech and Improve the Shopping Experience
December 3, 2019 at 9:55 am

Holiday shopping season isn’t on the horizon … it’s here. In fact, some stores began launching holiday deals as early as October. And while consumers are seemingly ready and willing to buy, customer experience can make or break peak season for any retailer. Almost every shopper coming through your doors or visiting your website is…

Beating Retail Tariffs With Technology
December 2, 2019 at 9:37 am

With the holiday retail season upon us, some brands are executing strategies to counter the effects of tariffs on certain Chinese imports, including price increases and the relocation of offshore production operations to tariff-free countries. These strategies may not be an ideal or sustainable response to the tariff increases, however, as the price increases may…

How AI Can Modernize the Black Friday Experience During Retail’s Peak Season
November 27, 2019 at 10:30 am

Today, the retail experience is much more complex than it’s ever been before, and often long checkout lines, low inventory, and overpriced items can drive consumers away from making a purchase. As we quickly approach the largest retail moment of the year on Black Friday and Cyber Monday, it’s important for retailers to provide a…

Leveraging AI This Holiday Season
November 25, 2019 at 1:03 pm

For most retailers, holiday — also known as the golden quarter — is the make-or-break season. Retailers have been preparing for the upcoming holiday season for months, and for good reason. The period between Black Friday and Christmas can represent a significant chunk of sales revenue for a retailer. In 2018, consumers spent nearly $1…