Technology

Digital Transformation by Christmas: What Retailers Still Aren’t Getting Right With Technology
July 19, 2019 at 11:02 am

In both retail and marketing, there’s a “conversation” with customers in some way. Whether it’s merchandising, in-home or digital flyers, banner ads, in-store marketing, events, or email, every day there's communication with customers to see what works. What was the magical “thing” that resulted in the purchase decision? One of the biggest shifts over the…

How is Wireless Power Impacting the Retail Industry?
July 18, 2019 at 1:31 pm

With the growing preference for online shopping, combined with customers who can instantly compare prices and reviews with their smartphones, the expectations and needs of the brick-and-mortar shopper are rapidly evolving. As a result, physical retailers have been in a race to deploy new technologies to provide a better experience in the hopes of keeping…

Network Connectivity Essential for a Successful Smart Store Revolution
July 18, 2019 at 10:01 am

Shopping carts doubling as a cashier, personalized promotions to your phone depending on where you are in the store, and ordering your weekly groceries without lifting a finger — these are just some of the exciting technological advancements that are hitting retail outlets all over the United States. With retail technology advancing rapidly, retailers are…

The Interplays of Technology in Retail: Driving Superior Customer Service
July 17, 2019 at 12:55 pm

As we live and breathe in the age of technology, retailers look to compete in customer service by adding new technology into the infrastructure. Technology promises to eliminate friction, deepen customer engagement, uncover insights, and automate processes. In fact, one could argue that artificial intelligence (AI) is reviving retail. Take chatbot-based interactions for retail sales,…

Retail in the Post-Digital Era: Helping Retailers Blend Physical and Virtual Worlds
July 17, 2019 at 11:01 am

Retailers that once tried to compete with e-commerce giants have long since shifted to become giants in their own right. Today, retail is shifting again, weaving digital into every aspect of operations, largely driven by brands need to anticipate individual customers’ evolving desires. Additionally, over a decade of transformation has sparked a shift in consumer habits and…

Why a Wait-and-See Approach to Technology Won't Work in Today’s Retail Environment
July 16, 2019 at 1:14 pm

Internet of Things (IoT), artificial intelligence (AI), augmented reality (AR), virtual reality (VR), robotics, blockchain … the retail technology possibilities can become overwhelming when determining where to focus your resources and energy. The tendency may be to implement nothing and adopt a wait-and-see approach to determine what shakes out as the single, best way to…

The Journey Towards In-Store Digital Transformation
July 11, 2019 at 9:13 am

There has been a significant shift in what consumers expect from their in-store experiences. Retailers are working harder than ever to deliver a seamless shopping journey for their customers to cater to this change and come out as a winner in a competitive landscape. Only those that transform their stores for innovation will continue to…

How Retailers Can Compete With Walmart’s Tech-Driven CX
July 3, 2019 at 10:33 am

Expectations of retailers’ customer experience (CX) are higher than ever. Consider, 75 percent of consumers say they would stop shopping with a brand following a bad experience. Walmart is long considered an innovator regarding in-store CX, and its latest activations include everything from Pickup Towers and autonomous floor cleaning robots to the launch of the DotCom…

How Technology Has Radically Transformed Retail
July 1, 2019 at 11:04 am

Retail no longer solely means walking into a store or going to a website when searching for something to buy. The “if” factor of finding desired products is now “when” and “how,” and the possibilities for purchase are endless. Today, retail is about the experience — finding the best price, shopping in your preferred mediums, accessing…