Technology

The Best Personalization Reduces Shopping Time: Why That’s a Good Thing
September 18, 2019 at 1:11 pm

The age-old belief for retailers was that the longer customers spent in your store, the better. But in today’s world of instant gratification, consumers are looking to streamline almost everything — including shopping. This means that retailers must find ways to shorten transactional time while enticing consumers to spend more time engaging in the in-store…

The Dos and Don’ts of Deploying AI for Retailers
September 13, 2019 at 12:15 pm

Artificial intelligence (AI) and related fields — data science, machine learning, predictive analytics — have become mainstream across industries dealing with big data, including retail. One of my favorite ways to explain this influx is a quote (and great article) from Harvard Business Review: “[Data scientists’] sudden appearance on the business scene reflects the fact…

Are Retail CIOs Ready to Meet Customer Experience KPIs? Accedian Research Says No
September 11, 2019 at 12:55 pm

Today’s retail landscape is undoubtedly competitive. As customers flock to direct-to-consumer (DTC) e-commerce brands (e.g., Warby Parker, Casper, Dollar Shave Club), many traditional brick-and-mortar retailers are struggling to stay afloat. This is evidenced by recent store closures from Dressbarn, Charlotte Russe, Payless ShoeSource, and Gymboree. With Coresight Research predicting that U.S. store closures could reach…

How Artificial Intelligence is Helping Brands Reimagine Retail
September 6, 2019 at 10:48 am

Analysts predict that spending on artificial intelligence (AI) in the retail sector will reach $7.3 billion by 2022, a majority of which will be poured into customer-facing conversational solutions like voice assistants and chatbots. That’s not surprising, given how the power of conversation is poised to fundamentally transform customer experiences across industries. The use of…

Making Insights Actionable: Combining the Consumer’s Voice With Artificial Intelligence
September 5, 2019 at 3:23 pm

The retail industry, like many others, is being disrupted and permanently changed by the ever-increasing capabilities and applications of artificial intelligence (AI) and machine learning (ML). As I wrote in my last post, we're just beginning to see the benefits of AI and ML implementations in the retail sector, but they've already helped forward-thinking companies…

Report: Retailers Learning About Tech Via Self-Research
September 4, 2019 at 2:50 pm

Retailers are learning about all of the new technologies in the marketplace primarily through self-research. This was a key finding from Total Retail's recently released 2019 Retail Technology Report, which surveyed retail executives on a variety of technology-related topics, including how retailers keep abreast of the new technology solutions and innovations in the market, as well…

How AI Really Works in Amazon Advertising
August 30, 2019 at 10:10 am

Artificial intelligence (AI) is one of the most prevalent buzzwords of our time. Everyone expects it to change the world, from driving our cars and making our burgers to policing our citizens – even writing surprisingly believable articles called "How AI Will Change Marketing." And what industry could be better suited to an AI revolution…

Centralized IT Structure Helps Propel Aaron's Digital Transformation
August 29, 2019 at 4:02 pm

Aaron’s, an Atlanta-based retailer of furniture, consumer electronics and appliances that are available for sale or lease to own, is a rapidly growing company with more than 1,600 stores across 47 states and in Canada. However, Aaron's needed to take the necessary steps to improve upon its digital operations in order to be a truly…

How Top Retailers Are Using and Investing in Technology
August 29, 2019 at 1:02 pm

In this special episode of Total Retail Talks, Total Retail's Joe Keenan and Kristina Stidham discuss the key findings and insights revealed in Total Retail's 2019 Retail Technology Report, produced in conjunction with Arm Treasure Data, an enterprise customer data platform. The survey was designed to get a better understanding of retailers current usage of…