Technology

Is Too Much Choice Killing Retail?
September 15, 2020 at 10:15 am

Have you ever found yourself browsing Netflix in search of the TV show or film that fits perfectly with your mood? Even with nothing at stake, it’s often difficult to decide what to watch. We’re so overwhelmed by the plethora of options that we end up paralyzed — unable to get up off the sofa,…

The Untapped Opportunity That COVID-19 Created for Store Associates
September 14, 2020 at 12:12 pm

The retail landscape looks completely different today compared to the beginning of 2020. COVID-19 has caused stores to shut down and employees to be furloughed. Retailers were already challenged before the pandemic began, and now many consumers are wary of returning to stores. Furthermore, social distancing regulations limit the number of people allowed in a…

Effective Multichannel Retail Strategies During COVID-19
September 10, 2020 at 12:40 pm

As the COVID-19 pandemic continues to impact the United States, setting back store reopening plans, small to midsized retailers must grapple with the realization that new consumer behaviors and protocols sprung from this health crisis will be here for much longer than initially anticipated. Fortunately, there are technologies and integrations available that are able to…

Big Data and the Future of Retail
September 3, 2020 at 10:14 am

The retail experience was undergoing a transformation even before the current pandemic forced massive changes in shopping behavior. A 2019 survey revealed that 92 percent of 1,400 retail leaders identified "reinventing the customer experience" as their top business priority. However, with the new reality we’ve all been forced into, the stakes for retailers are higher…

Retail Reshaped by Chatbots and AI Technology During COVID-19
September 1, 2020 at 12:13 pm

There’s no doubt that recent circumstances surrounding COVID-19 have reshaped the way retailers operate and connect with their customers daily. Shelter-in-place ordinances and stay-at-home mandates have forced retail brands to rely on artificial intelligence (AI), machine learning (ML) and chatbot technology to manage much of the workload required for servicing their customers’ needs. In fact,…

10 Tips for Creating the New Retail Digital Experience
August 31, 2020 at 3:48 pm

In this unpredictable world of 2020, it’s critical that retailers drive customer engagement and focus on customer satisfaction. COVID-19 has turned our lives — personal and professional — upside down. The good news is that the craziness of this year has taught us that we're all capable of change, even rapid change. Yet the road…

Retail Aims High on Digital Transformation, But Has Room to Improve on Integrations
August 20, 2020 at 2:37 pm

At the end of 2019, retail was one of the hottest industries poised for digital disruption in 2020 and the decade ahead. In fact, PwC reported it’s one of the top industries with the greatest opportunity for artificial intelligence (AI) impact by 2030. Looking back at the digital strides retailers have made over the past…

IT Teams: The Unsung Heroes of Retail During COVID-19
August 20, 2020 at 11:48 am

The COVID-19 outbreak is turning out to be the biggest unprecedented event in modern times. But we all can agree that we're at a better place than we were in the 1920s when the last pandemic broke out. Today, information technology (IT) has enabled businesses to operate despite closing their physical doors. Thanks to IT…

Best Practices for Retailers to Succeed in a Post-COVID-19 Reality
August 20, 2020 at 10:11 am

"Shelter in place" and "safer-at-home" orders are starting to lift in states across the country. Retailers are getting the green light to reopen their shops, but the reality they're returning to is entirely different than the one that they left. The impact of COVID-19 on the retail industry has been profound and is constantly evolving.…