Technology

Bare Necessities, an online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, has launched an interactive lookbook showcasing Wacoal’s intimates to entice tech-savvy shoppers with smartphones and

Since the birth of e-commerce in the mid-1990s, retailers have wrestled with the issue of sizing. If consumers can't try on a sweater or suit before they buy it, how do they know it will fit? Lack of understanding about size and fit can discourage sales on the consumer side, and when a consumer purchases the wrong size, they're apt to return it. 

The humble cash register, a device that seems sprung from the imagination of an accountant, has become the darling of designers, adding a dash of style to the most ordinary daily transactions. With the advent of tablets, particularly the iPad, many stores have traded in their clunky cash registers for mobile devices. Now, though, they are dressing up those tablets with inventive accessories to make them both more pleasant to look at and more practical for cashiers.Retailers from doughnut shops to department stores are 

As more technologies are being developed to supplement and enhance existing POS systems, it's becoming more important than ever for retailers to determine which types of software and applications are integral to reaching their end goals. While Google's recent emphasis on ecommerce

Contrast American Apparel, which caters to the young, hipster market, with the iconic Halston brand and its decades-old heritage of luxury, and you couldn't find two more different apparel companies. You might say the same when it comes to their cultures

Teen retailer Aeropostale is focusing on one thing to get back its hold on the millennial market: technology. The company is shedding its formerly logo-heavy brand and working to boost sales through increased engagement with young consumers. In October, Aeropostale launched a new prototype store filled with flashy colors and fun-filled cityscapes. And now, Aero is taking its new image one step further by launching a new mobile app and in-store iPad kiosks aimed at making the brand more easily accessible and improving engagement with its teen consumer base.

Digital has not only had an effect on companies from a marketing perspective, it's also helping them be more efficient and agile in other areas, like customer service. Take Jones Apparel Group's Nine West, which just introduced an app for its sales associates. The application not only allows Jones to communicate with its Nine West stores to maintain consistent merchandising, but it also lets sales associates show consumers products that aren't readily available in the store and give them a preview of what's to come.

Earlier this month, Topshop unveiled one of its most digitally ambitious fashion shows to date, The Future of the Fashion Show. The fast-fashion retailer partnered with Google on a multiplatform experience that promised consumers a seat at the catwalk to rival Anna Wintour's. Online viewers could take in the London Fashion Week show from various points of view, from that of the model on the runway — or the handbag on her arm. They could buy featured products instantly and even chat with the show's stars on Google+.

These two multichannel retailers have found that mobile store locators get feet in stores and dollars in the cash register. RadioShack launched its mobile site in 2011, streamlining it to make it easier for shoppers to quickly find products and services. It includes a mobile, touch-optimized store locator with click-to-call and GPS functionality. After its launch, the retailer found its average order value increased by 30 percent.

Burberry, the British rainwear firm-turned-king of the fashion innovators, has announced two new concepts just in time for its Womenswear A/W 2013 collection. Made To Order with Smart Personalization brings a touch of the haute couture to its ready-to-wear customers, and allows them to order the outerwear pieces — that's coats and accessories — straight from the catwalk. They'll be delivered nine weeks after the runway show, with personalized engraved nameplates.