This is the Future of Aeropostale
Teen retailer Aeropostale is focusing on one thing to get back its hold on the millennial market: technology. The company is shedding its formerly logo-heavy brand and working to boost sales through increased engagement with young consumers. In October, Aeropostale launched a new prototype store filled with flashy colors and fun-filled cityscapes. And now, Aero is taking its new image one step further by launching a new mobile app and in-store iPad kiosks aimed at making the brand more easily accessible and improving engagement with its teen consumer base.