Topshop Raises Digital Bar in Fashion World

Earlier this month, Topshop unveiled one of its most digitally ambitious fashion shows to date, The Future of the Fashion Show. The fast-fashion retailer partnered with Google on a multiplatform experience that promised consumers a seat at the catwalk to rival Anna Wintour's. Online viewers could take in the London Fashion Week show from various points of view, from that of the model on the runway — or the handbag on her arm. They could buy featured products instantly and even chat with the show's stars on Google+.