RadioShack and Adidas Find Store Locators Ring Up Sales

These two multichannel retailers have found that mobile store locators get feet in stores and dollars in the cash register. RadioShack launched its mobile site in 2011, streamlining it to make it easier for shoppers to quickly find products and services. It includes a mobile, touch-optimized store locator with click-to-call and GPS functionality. After its launch, the retailer found its average order value increased by 30 percent.