Technology

E-Commerce
Brick-and-Mortar, E-Commerce
The Sky Isn’t Falling, Retail’s Renaissance is Just a Little Scary
June 28, 2017 at 11:29 am

The retail industry is undergoing major changes. This year, many retailers have filed for bankruptcy or shuttered their locations outright, leaving the future of businesses like PayLess Shoes and The Limited uncertain. But while some industry observers will see this difficult period as the end of days, savvy retailers will see it for what it…

Marketing, Brick-and-Mortar, E-Commerce
Three Concrete Ways to Improve Customer Experience in Retail
June 27, 2017 at 9:45 am

The retail industry is undergoing major changes. This year, many retailers have filed for bankruptcy or shuttered their locations outright, leaving the future of businesses like PayLess Shoes and The Limited uncertain. But while some industry observers will see this difficult period as the end of days, savvy retailers will see it for what it […]

Marketing, Brick-and-Mortar, E-Commerce
Marketing, Omnichannel, Technology
Technology, E-Commerce
Estée Lauder Introduces AR Try-On Experience
June 22, 2017 at 11:15 am

Shopping online for beauty products can be difficult for consumers. Products look different on each person’s skin tone and face shape. So when it comes to beauty, consumers are, naturally, more likely to move forward with a purchase after seeing a realistic preview of the product on their own face and skin. That’s where ModiFace’s…

E-Commerce, Technology, Marketing
Marketing Automation Matrix for E-Commerce
June 21, 2017 at 11:29 am

Shopping online for beauty products can be difficult for consumers. Products look different on each person’s skin tone and face shape. So when it comes to beauty, consumers are, naturally, more likely to move forward with a purchase after seeing a realistic preview of the product on their own face and skin. That’s where ModiFace’s […]

Marketing, E-Commerce
E-Commerce
IRCE 2017 Was an Education in Our World of Internet Retailing
June 21, 2017 at 10:04 am

This year’s IRCE had everything — the big picture overview of where the industry is evolving, specific strategies and tactics for the Q4 selling season, and a wealth of marketing and operational opportunities in an exhibit hall filled with vendors detailing how their products can build your business. The big picture story from this year’s…

E-Commerce
Amazon Granted Patent to Prevent Online Price-Checking In-Store
June 19, 2017 at 11:49 am

Amazon.com has been granted a patent for a system that stops brick-and-mortar customers from comparing in-store prices to competitors’ online offerings. The patent, called "Physical store online shopping control," will enable the retailer to intercept network requests like URLs and search terms that happen on its in-store Wi-Fi. The patent details in great length how…