Technology

5 Ways to Optimize Live Chat on Your Website
August 31, 2010

For websites across a diverse array of product categories, live chat is a common thread of success. A recent survey my firm conducted of more than 1,000 U.S.-based online shoppers found that 56 percent of respondents said live chat positively influenced them to make a purchase.

Case Study: BedBathStore.com Enjoys King-Size Returns With Automated Product Videos
July 19, 2010

Recognizing the need to stay current in the e-commerce market and better serve web-savvy shoppers, BedBathStore.com, an online retailer of bed and bath décor products (e.g., bedspreads, curtains, draperies, bed linens, pillows, bath accessories, etc.) decided to create online videos for its entire catalog of children’s products in September 2009.

OneStopPlus.com Launches iPad App and Mobile Site
July 7, 2010

OneStopPlus.com, a Redcats USA brand and the world’s first and only online plus-size fashion mall, takes its philosophy of innovation, selection and convenience to the next level with the launch of its iPad application and mobile site. Recognizing that fashion enthusiasts want fast and easy access to its website, OneStopPlus.com customers can now search for the latest styles and trends from over 100 brands and purchase directly from their mobile devices.

Burberry's Digital Rep Grows With its Latest Campaign
June 29, 2010

Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new ad campaign that allows users to get their digital hands on the clothing and accessories — zooming, dragging and rotating the motion-responsive images in an innovative way. Users can select and control their perspective on the new campaign, showcasing the autumn/winter collection — making the cast members move, for example, to see how a certain handbag or boots look in action.

The Golf Warehouse Launches iPad App
June 16, 2010

The Golf Warehouse announces the recent launch of its iPad application, which provides golfers with easy and mobile access to the premier online golf superstore: TGW.com. Customers can experience and enjoy the visual richness of a true catalog combined with the ability to browse and buy TGW products anytime, anywhere — even on the golf course!

Staples Plans Growth Around Technology, Service Offerings
June 3, 2010

"Five years from now, we'll be more focused on our delivery business, with a higher mix of technology, and sell more private-label products," Ron Sargent, Staples' chairman/CEO, told investors attending the 26th Sanford Bernstein Strategic Decisions Conference. "There will be more services in our mix, because there is not a lot of inventory and the margins are great.” The company will continue to expand its technology offerings. "We're already the third-largest reseller of computers, behind Best Buy and Walmart, but the problem with computers is that the more you sell, the more you lose — you price them low and promote them heavily."