Technology
June 12, 2017 at 4:15 pm
Today’s convenience store market is one that’s evolving quickly and looks very different to just a few years ago. More and more stores are elevating themselves and their product lines from the traditional Gas-N-Sip to a more comprehensive offering that adds value to customers and revenue to the bottom line. The main challenge in fulfilling…
June 12, 2017 at 12:19 pm
Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.
June 9, 2017 at 3:04 pm
Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.
June 7, 2017 at 2:33 pm
June 7, 2017 at 1:28 pm
Yasir Anwar has been promoted to the role of executive vice president and chief technology officer by Macy’s Inc. In this new role, Anwar will oversee all technology functions for Macy’s. Anwar will drive the alignment of Macy’s technology efforts with the company’s strategy. He will be responsible for the teams that build the end-to-end…
June 7, 2017 at 8:15 am
What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doing…
June 2, 2017 at 9:51 am
As ad technology (AdTech) and marketing technology (MarTech) veer ever closer, retail marketers are picturing the merged data payoff it could represent – helping to build stronger, more profitable customer relationship, ones that customers appreciate more, too. But there are some key points to consider in order to pull this relationship off successfully. Here are three of those points, each centered around being smart with data.
June 1, 2017 at 5:13 pm
This is part two of a two-part series; part one ran last Friday. As ad technology (AdTech) and marketing technology (MarTech) veer ever closer, retail marketers are picturing the merged data payoff it could represent, helping to build stronger, more profitable customer relationships, ones that customers appreciate more, too. However, there are some key points […]
June 1, 2017 at 10:30 am
K Series Parts is the oldest and largest Honda/Acura K-Series-based store, founded in 2001 as Club RSX and rebranded to its current name in 2012. The online retailer is a one-stop shop for all K-Series car parts. “We offer more than just parts,” explains Chris Dye, founder of K Series Parts. “Our customers remain loyal…
May 26, 2017 at 9:26 am
Converge, consolidate, unite … call it what you want, but ad technology (AdTech) and marketing technology (MarTech) are on an irreversible (some might say collision) course to merge data as a source for tracking, anticipating and building customer relationships. However, just because it has to happen doesn’t mean it’s going to be easy. There are…
