Systems Integration
When asked what are the top challenges when implementing a new technology into their business, 70 percent of retailers said integrating it with existing technology. That's just one of the key takeaways from Total Retailโs 2019 Retail Technology Report, which was produced in conjunction with Arm Treasure Data, an enterprise customer data platform. In this year's secondโฆ
Until a few years ago, fine-jewelry maker Miansai sold most of its accessories wholesale to high-end retail department stores. As with many other brands and retailers, Miansai witnessed firsthand the decline of brick-and-mortar stores, and how they canโt compete with the convenience and variety of online shopping. To survive this brave new world, Miansai hadโฆ
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailersโ businesses in 2019.
More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectationโฆ
The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000s when three adventurous chief marketing officers invested in fundamental tools made for superior management of their campaigns and audiences. These integrated systems induced order, unlocked targeted campaigns, and personalized messages for improved results. In recent years the marketing industry has come a greatโฆ
With the expansion of digital access and retail choice, consumers are continuing to adjust their purchasing behaviors โ and retailers are under mounting pressure to not only accommodate this shift, but alter some of the fundamental ways they do business. โWhile most retailers understand that it's important to establish a digital commerce presence, the timeโฆ
Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sectorโs hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, asโฆ
Change is hard and, for many, not well received. When change happens fast, people tend to reject it and hold onto the control they're familiar with, often creating new unexpected conflicts. Marketing teams and IT departments are now blended in the wake of the migration of web content from โinfrastructureโ to โmarketing asset,โ and theโฆ
Learn how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more!