Building a B2B E-Commerce Strategy on B2C Principles
Sponsored by: IBM Commerce
Speakers: Terence Jukes, President, B2B Direct Marketing Intelligence LLC; Pete Wharton, Commerce Solutions Product Marketing Leader, IBM Commerce
The days of B2B brands’ websites being little more than digital catalogs are over. There's strong pressure for B2B companies to offer their customers the same high-end shopping experiences being offered by their B2C counterparts. From personalized offers to product recommendations to dynamic pricing, B2B brands must up their e-commerce game or risk losing customers to companies that are.
In this free webinar, our expert speakers will address how B2B companies can optimize e-commerce sales through distinctly B2C tactics such as cross-selling and upselling, subscription commerce, cloud-based solutions, and more.
Sponsored by IBM Commerce