Search Engine Optimization
October 2, 2017 at 10:16 am
Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.
September 26, 2017 at 11:36 am
Think for a moment of the last time you shopped in a store. A real, physical store with shelves and thousands of products. If it was a grocery store, you probably grabbed a cart and went up and down the aisles grabbing things you needed from a mental list of stuff. If it was a…
August 14, 2017 at 10:46 am
Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that's more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy…
June 21, 2017 at 11:29 am
Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that’s more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy […]
June 21, 2017 at 11:27 am
June 21, 2017 at 11:12 am
June 21, 2017 at 10:44 am
March 30, 2017 at 5:28 pm
An axiom of retail is that providing a great customer experience drives revenue growth. However, did you know that many of the things e-commerce websites should do to give customers a superior experience also will contribute to better search performance on Google? Online retail sites that have some of the best visibility in Google search…
March 27, 2017 at 9:14 am
Search engines can be a very important customer acquisition channel for retailers. Consumers are searching for products every day, and they're use search engines to connect with retailers. To say organic search engine rankings are important for retailers is an understatement. It's also important for retailers, and especially online pure-plays, to know the latest trends…
March 14, 2017 at 11:56 am
Search engines can be a very important customer acquisition channel for retailers. Consumers are searching for products every day, and they’re use search engines to connect with retailers. To say organic search engine rankings are important for retailers is an understatement. It’s also important for retailers, and especially online pure-plays, to know the latest trends […]
