Search Engine Optimization
October 4, 2022 at 9:48 am
With the global economic downturn, inflation, ongoing supply chain challenges, and uncertainty due to the Ukraine war, this year’s holiday shopping season promises to be very challenging. Will people be in the mood to spend despite the gloom? Or will they rein in their enthusiasm and save for the year ahead? With these issues in…
April 5, 2022 at 11:16 am
It’s easy to dismiss the data that’s gathered by your search engine optimization (SEO) team as having little value outside of developing your search strategy. However, search data can provide a treasure trove of insights to help retailers understand their market. During the height of the pandemic restrictions, for example, search behavior revealed a spike…
March 30, 2022 at 6:16 pm
Unless you're hiding under a rock, you know that one of the most talked-about MarTech topics of late is the cookie-less future. As Google says goodbye to third-party cookies and Apple hones in on consumer opt-in strategies, marketers and advertisers must learn to create customized experiences by leveraging first-party data through new and existing methods.…
February 23, 2022 at 2:44 pm
History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…
April 29, 2021 at 6:44 pm
For years, companies like Amazon.com and Google have been redefining customer expectations for shopping online, offering instant, personalized products tailored to their customers' wants and needs. The State of Search and Discovery report shows that strategically investing in search is not only vital for satisfying e-commerce customers, it's also pivotal for nontechnical users like product…
March 16, 2021 at 6:35 pm
Even through the recent turbulent times, Google hasn't stood still. There have been a variety of innovations that address the changing needs of searchers and new ways to make search results even more relevant. Among the main changes, here are four important developments that retailers need to mobilize to get the most out of the…
March 2, 2021 at 1:45 pm
Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.
February 23, 2021 at 2:02 pm
Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to checkout. A poorly planned category page will often send users back to Google to look for another site that carries products like yours.…
February 4, 2021 at 5:01 pm
To say that the COVID-19 pandemic has had massive consequences on the retail industry would be an incredible understatement. From bankruptcies to widespread contractions in operations, the retail industry has been at the center of the COVID-19 economic crisis since the beginning of the outbreak. And beyond just the operational difficulties they’ve had to face,…
February 4, 2021 at 4:46 pm
In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “SEO Might Be Dead But ‘E-A-T’ing Right is Alive and Well,” authored by Steven Clayton, founder and CEO of NetBlaze. Google made major changes to its search algorithms back in May 2020 that have…
