Search Engine Optimization

Search engine optimization, as many retailers might know, died a natural death in May 2020 when Google made major changes to its search algorithms. This “Core Update” effectively gave more weight to Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles. Google introduced E-A-T as guidelines for its human search quality raters and subsequently published these guidelines to “help…

It’s been a year of disruption for all of us, and the retail sector is no exception. Online sales will be more important than ever to ensure a strong Q4. Therefore, here are some key retail search engine optimization tips designed to make the most of the holiday shopping opportunity. 1. This year more than…

Although this is a holiday shopping season like no other, retailers should market with confidence knowing they have pre-holiday data to help them not only understand how consumers are likely to act, but how they’ll search. In order to keep up with the shifts in what shoppers search for online, fast-moving retail teams are quickly…

Holiday shopping may kick off even earlier for consumers this year. Recent spikes in new COVID-19 cases have many shoppers worried that brick-and-mortar stores will close again this fall. And that fear is driving consumers to their laptops and phones to check off items on their holiday gift lists. The retail industry’s unpreparedness for the…

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “How Amazon is Dominating Google Searches (And What Retailers Can Do About it),” authored by Tyson Stockton, vice president of client services at Searchmetrics. Amazon.com is the first place most U.S. consumers go…

Statistics show that Amazon.com is already the first place most U.S. consumers go when they start to research product purchases online. And now a new study by Searchmetrics shows just how hard Amazon is working to lure consumers away from other retailers when people search for products on Google. Essentially, Amazon occupies a variety of…

Over the past two decades, we’ve seen millennials put retailers through a loop. As retailers urgently set up e-commerce sites and slowed down their physical footprint, many people believed millennials would be the “death of retail.” Today, Generation Z is bringing balance to both online and offline retail models. Gen Z consumers will hold over…

Search engine optimization has a direct impact on where your website appears in search engine results pages (SERPs), so the better optimized your site is, the more visibility it's likely to achieve. However, a one-size-fits-all approach to SEO doesn’t suffice when targeting new international markets. Your strategy needs to be adapted to each new territory…

COVID-19 is forcing brands to rethink their marketing spending, including their commitment to search. Looking ahead, they’ll need to consider all options as they return to data spending post-pandemic. One way to help them figure out what works best and decide where to allocate budgets is by taking a look at branded and unbranded search.…

The coronavirus pandemic is changing both the way people search and what they’re searching for. And e-commerce SEO professionals must adapt their strategies accordingly, even as we inch out of the crisis. In early March, when the pandemic first hit, research by Searchmetrics identified search spikes for terms such as “freeze dried food” and “microphone”…