Search Engine Marketing

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.

The ability to quickly and effectively find the right product is crucially important for online shoppers. Yet, according to research conducted by Baymard Institute, only 16 percent of top U.S. e-commerce websites offer a comparably good filtering experience. Most e-commerce retailers rely on a faceted search navigation as the most effective way to narrow down…

As kids head back to school and promotions begin to wind down, AdGooroo has examined back-to-school (BTS) paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded BTS-related keywords from July 29 through August 27. Included among the BTS keywords we analyzed were terms…

Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that's more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy…

Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that’s more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy […]

Brick-and-mortar retail brands face a host of challenges resulting in waves of store closures that make headlines almost quarterly. Marketing can often be a major contributing factor in most cases, and an overall determinant of success or failure. Take Payless ShoeSource, for instance. A number of business struggles, like significant debt load and poor retail…

Brick-and-mortar retail brands face a host of challenges resulting in waves of store closures that make headlines almost quarterly. Marketing can often be a major contributing factor in most cases, and an overall determinant of success or failure. Take Payless ShoeSource, for instance. A number of business struggles, like significant debt load and poor retail […]

Google is empowering influencers and retailers with its latest update. This week, Google released “Shop the Look," which lets the user search for specific outfits and home items, showing links within shoppable ads. The end result? Shoppers won't have to switch to a different website to purchase the product — it can all be done…

Yesterday, Google announced "Showcase Shopping" ads, a visual product ad for retailers. The ads are being created to help people find what they're looking for even when the search query they enter is vague. According to Google, 40 percent of consumers look for items based on vague keyword searches such as "summer dress," "women's athletic…