Search Engine Marketing

With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. This…

VOLT Lighting is an outdoor lighting retailer specializing in factory-direct, professional-grade landscape lighting. The company advertises on Google, Bing, and Amazon.com, along with Facebook and trade publications. With bandwidth at a premium, VOLT Lighting sought a partner with a multichannel marketing solution that could ease day-to-day operations and improve performance. VOLT Lighting partnered with Sidecar…

Artificial intelligence (AI) is one of the most prevalent buzzwords of our time. Everyone expects it to change the world, from driving our cars and making our burgers to policing our citizens – even writing surprisingly believable articles called "How AI Will Change Marketing." And what industry could be better suited to an AI revolution…

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

Google is fast at work refining and consolidating its Ads platform. The tech giant has rolled out a number of new features and ad formats that increase automation across channels, improve the mobile experience, and drive in-store shopping. As Google Ads has evolved, so too must retailers’ performance marketing strategies. My employer, Sidecar, a performance…

Last month, Google changed its sitelink extensions policy, officially allowing brands to link product ads to select store pages they don’t own, starting with Amazon.com and Best Buy. This news represents another milestone in the transformation of e-commerce; another puzzle piece clicking into place for brands building a holistic, multichannel digital strategy. With this sanction,…

A question we hear frequently from clients is: “How do I become a digital Genius?” In our research, Genius brands represent the leaders in digital media, e-commerce, product innovation, and organizational structure. For the majority of brands and retailers, particularly those that fall into the “Average” or “Challenged” categories from a digital performance standpoint, the…

During the 2018 holiday season, retailers saw stellar e-commerce year-over-year growth of over 15 percent. This upward trend was seen across retail categories, desktop and mobile. Average order values also indicated that even though shoppers took advantage of sale items, they spent their savings and then some on additional items. Of course, some retailers didn't…

The consumer is at the heart of all three of the most important local search marketing strategies for 2019. This is intentional.

Understanding the latest trends identified in Kenshoo’s Quarterly Trends Report should prove useful to retail advertisers.