Search Engine Marketing

Zappos.com, Wal-Mart at the Top of the Class in Paid Search for Back-to-School
September 7, 2017 at 10:24 am

As kids head back to school and promotions begin to wind down, AdGooroo has examined back-to-school (BTS) paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded BTS-related keywords from July 29 through August 27. Included among the BTS keywords we analyzed were terms…

Why Beacons Are Failing and What Retailers Can Use Instead
August 14, 2017 at 10:46 am

Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that's more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy…

E-Commerce: 5 Tactics to Increase the Bottom Line
June 21, 2017 at 11:06 am

As kids head back to school and promotions begin to wind down, AdGooroo has examined back-to-school (BTS) paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded BTS-related keywords from July 29 through August 27. Included among the BTS keywords we analyzed were terms […]

Haunted by Retail Closures? Here’s Your Local Marketing Fix
May 15, 2017 at 8:45 am

Brick-and-mortar retail brands face a host of challenges resulting in waves of store closures that make headlines almost quarterly. Marketing can often be a major contributing factor in most cases, and an overall determinant of success or failure. Take Payless ShoeSource, for instance. A number of business struggles, like significant debt load and poor retail…

104 Facts You Don't Know About Mobile Marketing
May 1, 2017 at 4:00 pm

As kids head back to school and promotions begin to wind down, AdGooroo has examined back-to-school (BTS) paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded BTS-related keywords from July 29 through August 27. Included among the BTS keywords we analyzed were terms […]

2017 Google Shopping Benchmarks Report
April 28, 2017 at 12:57 pm

As kids head back to school and promotions begin to wind down, AdGooroo has examined back-to-school (BTS) paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded BTS-related keywords from July 29 through August 27. Included among the BTS keywords we analyzed were terms […]

Google Introduces ‘Shop the Look’
September 8, 2016 at 3:04 pm

Google is empowering influencers and retailers with its latest update. This week, Google released “Shop the Look," which lets the user search for specific outfits and home items, showing links within shoppable ads. The end result? Shoppers won't have to switch to a different website to purchase the product — it can all be done…

Google Unveils New Features for Retailers
July 13, 2016 at 11:59 am

Yesterday, Google announced "Showcase Shopping" ads, a visual product ad for retailers. The ads are being created to help people find what they're looking for even when the search query they enter is vague. According to Google, 40 percent of consumers look for items based on vague keyword searches such as "summer dress," "women's athletic…

Google Bringing Retail Ads to Image Search
May 18, 2016 at 9:55 am

To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features. While it's the first time Google has brought ads to the Image Search, the search engine giant has been testing them with various brands for months.…