Search Engine Marketing

We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.

To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features. While it's the first time Google has brought ads to the Image Search, the search engine giant has been testing them with various brands for months.…

eBay sellers in the U.S. and in the U.K. say a glitch is scaring buyers away from their listings by incorrectly displaying higher costs in search results than what the seller is offering. The glitch affects listings that offer free shipping - eBay is displaying shipping costs on some of those listings instead of free…

Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.

When the news broke that Google was making a major change to the search engine results page (SERP) and removing text ads from the right-hand side (i.e., the right rail) for desktop searches, retailers and advertisers responded with quite a bit of consternation about how these changes would impact the paid search campaigns that have…

It’s never too early for retailers to start prepping for the holiday shopping season, even though they've just put a cap on their 2015 efforts. In fact, the proximity to 2015 campaigns could provide a base for 2016 strategies via important lessons learned. A quick glance at Kenshoo’s 2015 Online Retail Seasonal Report shows a…

We’re taking a different approach and re-examining paid search activity on our Black Friday keyword group, consisting of 161 keyword terms containing the words "black friday." We saw spending on Black Friday keywords surge the week of Sept. 27, a full month earlier than in 2014, which underscores the increasing importance of this key shopping…

This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.

Hear from two expert speakers on best practices for implementing site search into the online shopping experience.

Every quarter, IgnitionOne checks in with the ongoing trends in digital marketing and publishes a report based on the data flowing through our platform. Frankly, the people who find this report most interesting are the investors and financial analysts who live and die by whether they should buy, sell or hold various stock. But for…