Search Engine Marketing

Reimagining the Digital Customer Experience for a Post-Text World
June 11, 2018 at 6:50 pm

There’s no denying Amazon.com leads the way with artificial intelligence (AI) in retail and e-commerce. The company’s advanced flywheel model rethinks how AI improves digital customer experiences (CX) and has ingrained the very idea of AI into how Amazon lives and breathes. Retailers may be intimidated looking at Amazon’s suite of new AI-powered products and…

5 Tips to Re-Energize Your Retail Marketing Strategy
June 1, 2018 at 10:29 am

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

Is Your Business Leveraging the Power of Google Maps to Drive Sales?
May 16, 2018 at 2:11 pm

In real estate, the saying is “location, location, location.” But what good is location if consumers can’t find their way to your company's front door? A reported 1 billion monthly users — more than 40 percent of all online users worldwide — rely on Google Maps to deliver basic information, including directions and the best…

Report: Google Shopping Ads Dominate Retail Search Spend
April 12, 2018 at 12:00 pm

No matter how you slice it, Amazon.com is currently dominating the retail space. In fact, Amazon accounted for almost 50 percent of all e-commerce sales last year. As a result, retailers should be doing all they can to take advantage of every possible opportunity to find success. One way they’re doing this is by leveraging Google…

How Consumer Behaviors Are Disrupting Retail as Usual
March 16, 2018 at 12:59 pm

In a presentation yesterday at the NEMOA Spring Conference in Boston, Anastasia Kudrez, lead educator at Google, discussed how data and search have transformed the retail and e-commerce industry, as well as how marketers can best reach new audiences in 2018. It's All About Search  "Consumers and searchers are more curious, more demanding and more…

Amazon Leading All Retailers in Paid Search
December 11, 2017 at 1:45 pm

Amazon.com is leading the way in consumer electronics (CE) holiday paid search spend, according to a report from search intelligence provider Adthena. Adthena analyzed the search engine marketing activities of 179 CE retailers such as Amazon, Wal-Mart, Target and Best Buy over a two-month period, October-November 2017. More than 370,000 search ads were analyzed. According…

Why Merchants Need to Understand Market Elasticity to Master Paid Search
November 17, 2017 at 11:39 am

Recently, I sat in a meeting with a retail marketing manager who was presenting on the performance of his paid search campaigns. With a wide grin, he proclaimed that in the last month his team had delivered a 20 percent increase in sales conversions while still remaining within the targeted CPA (cost per acquisition), which…

Putting — and Keeping — Retail Customers in the Center, Part 1
November 8, 2017 at 5:38 pm

The heat is on retailers to become customer-centric. Customers have higher expectations than ever before, and competitors that reliably meet those expectations seize a reliable edge. The key is to put the customer at the center with cohesive data and purpose, starting at the top.

Mobile and Desktop Search Gap is Widening
October 2, 2017 at 10:16 am

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.

Faceted Search vs. Guided Selling: Comparison
September 11, 2017 at 11:23 am

The ability to quickly and effectively find the right product is crucially important for online shoppers. Yet, according to research conducted by Baymard Institute, only 16 percent of top U.S. e-commerce websites offer a comparably good filtering experience. Most e-commerce retailers rely on a faceted search navigation as the most effective way to narrow down…