
Search Engine Marketing

Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazonโฆ
By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. This is broadly consistent with what Kenshoo saw in its quarterly reporting on the state of online advertising as well. However, itโฆ
In this video, Editor-in-Chief Joe Keenan interviews Justin Silverman, co-founder of The Warming Store, an outdoor sporting goods retailer. Watch as Silverman discusses how the brand has been affected by the coronavirus pandemic, how operations and online sales have been impacted, and how Amazon.com's changing strategy during this time has helped increase sales at Theโฆ
COVID-19 has interrupted business as usual for nearly everyone. While social distancing is continuing to remain a necessity in most areas, itโs essential to continuously think about how to navigate a localized digital presence to remain top-of-mind for consumers. Consider how consumers are looking for local business information during this global pandemic โ local searchโฆ
Every online retailer is in a competitive market. As an online retailer youโre not only competing for customers, youโre competing to be found in search engines. Without visibility in search engines like Google, Yahoo, and Bing, your store doesnโt stand a chance. Competing against big brands is difficult online because corporations have a large budgetโฆ
According to eMarketer, paid search ad spend will grow 22.5 percent to $13.12 billion this year, and retail will account for the largest share of search dollars at nearly one-quarter of the total U.S. search market. Two of the primary draws for that growth are Google Shopping ads and local inventory ads, as Merkleโs Q1โฆ
With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. Thisโฆ
VOLT Lighting is an outdoor lighting retailer specializing in factory-direct, professional-grade landscape lighting. The company advertises on Google, Bing, and Amazon.com, along with Facebook and trade publications. With bandwidth at a premium, VOLT Lighting sought a partner with a multichannel marketing solution that could ease day-to-day operations and improve performance. VOLT Lighting partnered with Sidecarโฆ
Artificial intelligence (AI) is one of the most prevalent buzzwords of our time. Everyone expects it to change the world, from driving our cars and making our burgers to policing our citizens โ even writing surprisingly believable articles called "How AI Will Change Marketing." And what industry could be better suited to an AI revolutionโฆ
The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.